The invention relates to a stick / pole grip (1), particularly for walking sticks, trekking poles, alpine ski poles, cross-country ski poles and Nordic walking poles, with a grip body (3) and with a device (11-14) for adjustably fastening a hand-retaining device, particularly provided in the form of a hand strap (2) or a glove. The inventive stick / pole grip is characterized in that the hand-retaining device has, at least in a fastening area, a fastening means provided in the form of a strip, a strap, a belt or a rope for fastening to the stick / pole grip (1), and that the device has an eccentric element (11) that can rotate and / or pivot about an axis (12), this eccentric element (11) having a surface in the fastening area whose radius (a, b, c) increases toward the axis (12) in a fixing direction of rotation (F) at least in a step-by-step, continuously, ribbed or stepped manner so that the fastening means guided in the fastening area between this surface of the eccentric element (11) and a fixed abutment (14) is clamped between the eccentric element (11) and the abutment (14) by rotating or pivoting the eccentric element (11) in the fixing direction of rotation (F). This design makes possible an extremely simple and reliable variable fastening of a hand-retaining device on the stick / pole grip.