Apparatus for holding and feeding product includes a) a tray having a front end, b) a sidewall clip, carried by a first extremity of a sidewall, attached to the front end of the tray, c) a paddle clip attached to the front end of the tray, d) a third elongate abutment clip, carried by an abutment, attached to the first and paddle clips, e) a paddle mounted to the tray for reciprocal movement in opposition to the abutment, and f) a spring coupling the paddle clip to the paddle and biasing the paddle toward the abutment.