The invention provides a method for profit sharing and surrendering for a shopping mall, a recommender and a consumer, and the method is used for a platform server, and comprises the following steps that the shopping mall issues product link information to the platform server; S2, the consumer can browse the production information of the shopping mall in the platform server, follows the shopping mall, purchases products, and carries out the sharing operation of the product; S3, the shopping mall carries out the unified management of the issued product information, carries out the delivering operation of the order information, and carries out the rights protection operation according to the complaints of the consumer and a problem of the product; S4, the recommender can guide the consumer to scan a code, and the consumer enters the mobile shopping mall through a link, wherein the shopping operation of the consumer will enable the recommender to obtain brokerage; S5, the shopping mall freely sets a brokerage rule, and increases the number of recommenders, and the consumer carries out the top-up operation through an online shopping mall to obtain surrendered profit, or obtains the surrendered profit through credits exchange. The method combines a buyer, a seller and the recommender, and achieves the sharing of resources and benefits.