The invention relates to an HEVC coding size rapid determining method based on texture complexity. According to the method, sub-sampling at the ratio of 16:1 is conducted on LCUs, subsequent time spent in calculating the texture complexity is shortened to 1 / 16 of original time, and then a two-stage determining mechanism is introduced; firstly, an ASAD model is used for preliminarily determining the texture complexity of blocks obtained after sub-sampling is conducted on the LCUs, erroneous judgment is prevented by setting two threshold values, and large-size coding units are adopted for the LCUs with simple texture, and small-size coding units are adopted for the LCU with complex texture; secondly, based on upper-stage determination results, an MAD model is adopted, whether coding units in other sizes are added or not is determined, and the accuracy of texture determining is improved. By means of the HEVC coding size rapid determining method based on the texture complexity, the algorithm complexity can be reduced greatly, the texture can be accurately determined, and the algorithm accuracy is improved.