The invention discloses intelligent luminous wallpaper and an application method. The intelligent luminous wallpaper comprises a power source, an upper computer, a control circuit board and a luminous wallpaper body, wherein the luminous wallpaper body comprises a luminous material layer, an upper electrode layer, a lower electrode layer and an insulating layer; the control circuit board is connected with the upper computer so that control signals which are transmitted by the upper computer are acquired; and the upper electrode layer and the lower electrode layer are directly driven to generate corresponding potential difference signals to control luminescence of pixel points in the luminous material layer, so that a color image is generated. The intelligent luminous wallpaper has the advantages that various color images which are required by a user can be displayed on four walls, light is uniform and soft, the problem that the traditional bulb is dazzling or produces shadows is solved, the atmosphere which is suitable for various places can be created, and the application prospect is wide; the power consumption is low, the illuminating efficiency is high, and the intelligent luminous wallpaper is energy-saving and environment-friendly; manufacturing materials are cheap, and the cost is low; and the intelligent luminous wallpaper is convenient to clean, has certain fire resistance and is easy to maintain, and edge warping, mouldiness and bubbling due to moist are avoided.