A
request for information (RFI)
system is provided for use in communications networks including broadcast networks and
the Internet. In one implementation, a code identifying an item of
media content of interest (e.g. television, newspaper, magazines, billboards, radio) is captured and input to an RFI
system that includes stored media tags and a search tool for matching inputs to the stored media tags. Upon
receipt of the captured code, the RFI
system matches the captured code with the stored media tags and provides a response to the user based on the match. The response may include or relate to follow-on or premium information relating to the content of interest. Using this information, an RFI
data center or an RFI platform may credit value to a rewards account established for the network user based on the user's verified consumption of assets and / or data requests. Further, the RFI
data center or RFI platform may be used to collect
consumer behavior information, including
purchasing decisions made by the user after consumption of assets, and correlate the
consumer behavior information with the user's verified asset consumption.