89results about How to "Convenient for advertising" patented technology

The invention discloses a method and a system for measuring web advertising effectiveness based on a multiple-contact attribution model, and pertains to the field of the network technology. The method comprises the following steps: collecting user access information and purchase transformation information of a website to be monitored, and uploading the information to the server side; performing data cleaning on the access information and the purchase transformation information on a server to obtain contact data and transformation data; calculating contact contribution value data by using the attribution model based on the transformation data and the contact data; and importing the contribution value serving as fundamental metrics and contact information serving as dimensionalities into an OLAP on-line analytical processing database, and aggregating data by using the OLAP to create a multi-dimensional data warehouse. The system comprises an information collection unit, a data cleaning unit, a contribution value acquisition unit and a data warehouse creation unit. The method and the system can help an advertiser to understand actual web advertising effectiveness from a number of perspectives, thereby accurately measuring underestimated or overestimated channel value in conventional methods, and providing the most accurate data support for optimizing web advertising and improving rate of return on investment.

A given virtual good provided to users within a virtual environment may be expressed in a default state as a primary expression and, responsive to activation, the given virtual good may be expressed as a secondary expression. The primary expression and the secondary expressions may have some advantageous relationship. In some implementations, generic objects may be paired with branded objects such that a primary expression of a given virtual good represents a generic object and a secondary expression of the given virtual good represents a branded object.

A method and apparatus for targeted education and advertising preferably includes sanitary paper comprising a plurality of portions and a consumer-friendly message disposed on at least one of the plurality of portions. The consumer-friendly message preferably comprises commercial or noncommercial health-related advertising information. A URL is preferably disposed on the at least one of the plurality of portions and the URL is preferably associated with a host computer system hosting a health-related newsletter template. The paper preferably also includes a code disposed on the at least one of the plurality of portions, where the code is preferably associated with the health-related advertising information and health-related newsletter content.

A name-based content-forwarding system generates an ordered-element name for a content item, and can process an interest to identify and perform an action that satisfies the interest. To generate the ordered-element name, the system generates one or more fixed-length elements for a content item, such that each fixed-length element of the ordered-element name is mapped to the content item or to a context associated with the content item. The system then generates the ordered-element name to include the one or more fixed-length elements so that the name elements are ordered from a highest matching priority to a lowest matching priority. The system can also generate a packet that includes the ordered-element name for the content item, and sends the packet to a target location that corresponds to the ordered-element name.