101results about How to "Accurate advertising" patented technology

The invention discloses a method for establishing a user portrait. The method for establishing the user portrait comprises the steps that Internet surfing log data of a user is acquired and pre-processed; characteristic extraction is conducted to the pre-processed Internet surfing log data, and attribute characteristics of the user are obtained; then, based on label classification traded by an established multi-dimensional characteristic library, matching is conducted in the multi-dimensional characteristic library according to the user's attribute characteristics; a multi-dimensional attribute label of the user is obtained; and the user portrait is established according to the multi-dimensional attribute label. In this way, the method disclosed by the invention can be used to establish the holographic multi-dimensional user portrait. Hence, operations / enterprises / companies can release advertisements rapidly and accurately, and consumption behaviors of user groups can be recommended.

The invention relates to a building knowledge mapping database and a construction method thereof. The construction method includes the steps that building data are obtained from one or more data sources and integrated; the building data include building classification class information, building geographic information, building basic information, building owner and user information and crowd searching and label classifying information; the crowd searching and label classifying information is obtained after label classified statistic and index calculation are carried out on the main searching content of crowds in a building; based on the integrated building data, the building knowledge mapping database is constructed; hierarchical classification and structural processing are carried out on the integrated building data; entities in a building knowledge mapping include a building entity, a unit entity, a searching label entity, a searching point location entity and a unit industry entity. The building knowledge mapping database can be beneficial for maintaining and fusing the building data better and effectively using the building data for application programs and data reasoning, and the building data embody matching of the building and audience crowds in the building.

The invention relates to a series of network searching tool systems and a classified information universal searching tool system. The searching tool system is provided with a multi-dimensional searching guide module, wherein the multi-dimensional searching guide module is constructed by performing multi-dimensional hierarchical classification on searching categories or searching directions and arranging in a multi-dimensional structural form. During searching of a user, the searching range or the searching direction of the multi-dimensional searching guide module is limited by setting the multi-dimensional searching guide module. The multi-dimensional guide searching tool system can realize a one-stop solution, so that the searching requirements of almost all categories are met. Meanwhile, the searching tool system can also realize the purpose of precision guided searching, so that a searching result with high relevancy is provided for the user.

The invention discloses an accurate advertising method based on a smart TV player. The method comprises the following steps: A. acquiring device information and user behavior data of a terminal using the player; B. establishing a user behavior data model, and adding the acquired user behavior data in the user behavior data model; C. analyzing the data added in the model, scoring a plurality of indexes reflecting user interests to acquire an interest score of a user for historically pushed advertisement, and judging users interesting in specific historically pushed advertisement; D. finding matched advertisement similar to the specific historically pushed advertisement from a to-be-released advertisement library; and E. using all users interesting in specific historically pushed advertisement as target crowds, and releasing the matched advertisement to the target crowds. The invention further discloses an accurate advertising system based on the smart TV player. By adoption of the accurate advertising method and system disclosed by the invention, accurate advertising to the target crowds can be realized, and the rate of return on investment of the advertisement is improved.

The invention provides an advertisement injecting method and device. The advertisement injecting method includes the steps of receiving bidding request data sent by an advertisement transaction platform; filtering out a target Cookie for the advertisement transaction platform from user data provided by a third party, wherein the target Cookie includes access time; carrying out matching on the bidding request data and the target Cookie obtained through filtering, and obtaining the bidding request data and the target Cookie which have the same access feature information, wherein the access feature information is used for identifying webpage access behaviors; extracting the bidding request data and the target Cookie with the access time difference value meeting a preset range from the bidding request data and target Cookie which are matched; associating a user identity contained in the bidding request data with the target Cookie; carrying out advertisement injecting according to the user identity and the target Cookie associated with the user identity.

The invention provides an intelligent advertisement putting method and system. The intelligent advertisement putting method comprises the steps of tracking human face information entering a camera shooting area, and collecting a figure image carrying the human face information; performing modeling analysis according to the figure image, and determining figure characteristics of the figure image; putting an advertisement matched with the figure characteristics according to the figure characteristics. According to the intelligent advertisement putting method and system, a human face recognition technology is applied to recognize the figure characteristics, classification is conducted on a population, different advertisements are put and broadcast with pertinence through a recognition result, and accordingly precise advertisement putting aiming at different characteristic populations in a off-line scene is achieved.

The invention discloses a user portrait establishing method and system based on big data, which belongs to the technical field of big data application. The user portrait establishing method based on big data comprises the steps of S1 user portrait label system constructing, S2 data preprocessing; S3 automatic sample annotating, S4 user data sampling sample imbalance processing, S5 feature engineering, S6 model training through combination of a multi-classification model and a dichotomy model and S7 model optimization. The user portrait establishing method and system based on big data can improve the accuracy of a user portrait, can construct a personalized intelligent recommendation system to realize precise marketing and precise advertising, and has good promotion and application values.

The invention belongs to the field of data mining and provides a method and system for advertisement recommendation based a microblog. The method comprises the steps that microblog data are read; the microblog data are initialized and a microblog text lexical item set is obtained; stop words of the microblog text lexical item set are deleted and a microblog text original feature lexical item set is obtained; mapping is conducted on the microblog text original feature lexical item set and a feature lexical item dictionary, whether lexical items in the microblog text original feature lexical item set exist in the feature lexical item dictionary or not is judged, and the tf-idf values of the appearing lexical items are calculated and serve as the feature values of the lexical items; whether the lexical items of the feature lexical item dictionary exist in the microblog text original feature lexical item set or not is judged and the feature values of the lexical items which do not appear are marked to be zero; feature vectors of the feature values obtained through calculation are automatically classified to classifications divided in advance; according to an automatic classification result, advertisements are recommended to a user. The advertisements recommended by the method and system are accurate and the effect is good.

The invention discloses an optimization-based advertisement order booking method and an optimal advertisement-order-based content push service advertisement delivering method and system, which solve the problem of distribution waste of advertisement inventory resources. The advertisement order booking method comprises the following steps: predicting total inventory of advertisement users; establishing an order inventory relationship for each advertisement order in an order set in the total inventory; a optimizing the order inventory relationship. By the invention, advertisement inventory resource distribution is optimized; the advertisement delivery becomes more accurate, and delivery errors caused by insufficient booking users can be avoided.

The invention provides a content recommendation method based on community user behaviors. The method includes the steps that a client receives requests input by community users and sends behavior information to a server; the community user behavior information in the server is collected and analyzed; the collected behavior information is preprocessed, and the normalized behavior information in the server is uploaded and stored through hadoop; the normalized behavior information is classified; different community user models are established, and the community users are classified; a community user portrait is generated through the community user models; recommended content for the community users is obtained. According to the method, personalized recommendation can be achieved on the home page of a mobile client or a computer, personalized recommendation is uniformly carried out according to the hobbies and interests of community users, and precise services for different people are provided; through precise recommendation, the click rate of recommended content is increased by 2-8 times compared with that of recommended content based on fixed positions in a traditional method.

The invention discloses a method and a device for inserting a video advertisement. The method comprises the following steps: acquiring video data, and analyzing the characteristic data frames of the video data; associating the characteristic data frames of the video data with advertisement data according to the result of analysis, wherein the advertisement data is stored in a preset advertisement database; determining an advertisement image popped up at each characteristic data frame and a pop-up position thereof, wherein the advertisement image is a thumbnail image of the advertisement data associated with the characteristic data frame, and the pop-up position is a position matching the associated advertisement data in an image of the characteristic data frame; and when each characteristic data frame is being played, flying out an advertisement in the corresponding pop-up position, and doing curvilinear motion according to a preset trajectory. According to the method, an advertisement is inserted by popping up an advertisement image in a pop-up position, the advertisement image occupies a small area of a screen and is of low interference to users, and the advertisement data is an advertisement associated with a characteristic data frame. Thus, advertisement delivery is more accurate, and the effect is more outstanding.

The present invention discloses an intelligent retail CRM system. The system comprises a camera, an electronic screen, a storage, a processor, a network connection and a background server. The systememploys the camera to collect a face image of a client who passes through the camera, the collected image is transmitted to the processor, the processor performs face recognition and detection of theimage to detect a face screenshot and transmit the face screenshot to the server for analysis processing, and advertisement put is performed according to a result. The system fuses the AR and AI technologies to pointedly achieve intelligent management and accurate marketing for different clients, break the hidebound shopping experience of traditional supermarkets, achieve scenarized shopping and improve the client experience.

The invention discloses a vehicle-mounted regionalization intelligence positioning advertisement method. The method comprises the following steps of determining a vehicle-mounted state and storing a moment that the vehicle-mounted state changes; collecting a current state of a vehicle and effective GPS data in real time; uniformly dividing a city into a plurality of rectangular areas; taking points which are closest to a rectangular area boundary as reference points, wherein the vehicles which appear in a same rectangular area in a same time quantum arrive at the points in a fixed unitage; connecting the reference points as a polygon area; uniformly dividing the polygon area into a plurality of area plate grids; determining whether the vehicles in the area plate grids are in a heavy vehicle state; if the vehicles in area plate grids are in the heavy vehicle state, using a cloud service push technology to synchronize the current vehicle state and the effect GPS data to an intelligent vehicle terminal and pushing corresponding advertisement information. By using the method in the invention, pertinence is high; advertisement playing pertinence is high too; advertisement injecting is accurate because of pertinence of time, position, a population characteristic and a business characteristic.

The invention discloses a building information fusion service platform. The platform comprises a data preprocessing module, a knowledge map module and an application interface, wherein the data preprocessing module is suitable for preprocessing data obtained from more than one data source and filling the preprocessed data into a knowledge map database of the knowledge map module; the obtained datacomprises project data, building data, enterprise data, enterprise industry data and address data; the knowledge map module is suitable for providing data support for the application interface module; the application interface module comprises more than one application data interface; and the application data interface comprises a data import interface corresponding to various types of data and adata service interface suitable for operating the knowledge map database by an enterprise ERP system. According to the platform, building information in the knowledge map database and related information are more complete and correct, so that advertising can be carried out more correctly.

The invention relates to an RFID application testing system and relates to the electronic technical application field. The RFID application testing system is a testing system which provides RFID technical application testing services for the majority of small and middle RFID and IOT enterprise and system integrators. The RFID application testing system includes a label performance testing system, an RFID label location deployment testing system, an RFID-based intelligent tray conveying and sorting testing system, an RFID-based intelligent packing container item conveying and sorting testing system, a single-item annular conveying testing system, an intelligent goods shelf testing system and a warehouse gate door data acquisition testing system. The RFID application testing system can provide RFID technical application testing services for the majority of small and middle RFID and IOT enterprise and system integrators and can carry out nearly 30 kinds of tests under a variety of scenes.

The invention discloses an intelligent goods shelf testing system, and relates to a device capable of checking goods shelf inventory automatically in real time and recognizing that goods are taken away from a goods shelf. The intelligent goods shelf testing system is especially suitable for large-scale storage and supermarket counters. The intelligent goods shelf testing system comprises a goods shelf enabling sorting to be carried out according to lamps, a radio frequency identification device (RFID) specially-used counter and an intelligent goods shelf testing master computer. The RFID specially-used counter comprises a counter body, a reader-writer and an antenna. The reader-writer installed in the RFID specially-used counter is connected with the intelligent goods shelf testing master computer through a network cable. The goods shelf enabling sorting to be carried out according to the lamps is connected with the intelligent goods shelf testing master computer through USB serial communication. An intelligent goods shelf testing control system is installed in the intelligent goods shelf testing master computer. The goods shelf inventory is checked automatically in real time with the utilization of the fundamental principle that a plurality of labels can be simultaneously read through wireless non-contact; therefore, the intelligent goods shelf testing system can help the background in replenishment and goods tallying actions in a targeted mode, so that the operation efficiency is improved.

The embodiment of the invention discloses a positioning method and system for zone application. The method comprises the steps that an interface A receives and stores location update messages reported by mobile terminals in a mobile communication network, wherein the location update messages comprise mobile terminal user ID and Cell-ID information of cells where mobile terminal users are currently located; a zone location service platform obtains location zones, where all the mobile terminal users are currently located, identified by the mobile terminal user ID in all the location update messages according to information of corresponding relations between preset location zones and Cell-ID; a zone service platform provides the zone application according to the location zones where all the mobile terminal users are currently located. With regard to the positioning requirement based on commercial zones, intra-zone user locations are queried according to the commercial zones, so that accurate intra-zone service information is provided for the users, and intra-zone application requirements are met.

The invention provides a CMMB super-hotpot platform, and the platform comprises a central management server, a database and a client, wherein the central management server, the database and the client communicate with each other. The central management server comprises a finished product warehouse server and a central management layer. The central management layer comprises a content management system, an operation management system, a business supporting system, an advertisement management system, an equipment management system, and a big data system. The platform can achieve the check management of contents, catalogs and an EPG (electronic program guide), also can achieve the management of terminal equipment and users, also can achieve the business supporting functions of product management and charging settlement, builds an end-to-end safety broadcast control system, and meets the implementation demands of multiple business modes which take big data, precise advertisement putting, and O2O.

The invention relates to the technical field of logistics, in particular to a system and a method for manufacturing pass-on express sheets with advertisements. The system comprises a server, an information acquisition module, an advertisement matching module, an express sheet synthesis module and a printing module. The system and the method for manufacturing the pass-on express sheets have the advantages that real-time printing and advertisement promotion commercial modes are combined with one another, the advertisements of each order are matched and screened according to matching steps and advertisement releasing conditions by the aid of advertisement banks and the advertisement releasing conditions which are stored in the server or are locally cached, the pass-on express sheets with theadvertisements can be formed and can be printed in real time, the shortcomings of the traditional blind advertisement promotion can be overcome by the aid of the system and the method, and the advertisements can be intelligently and precisely released on the premise that the advertisement releasing cost is saved.

The invention discloses a management method based on intelligent locker user behavior data. When delivering an express, a courier inputs express waybill barcode information to an intelligent locker terminal, and the barcode information comprises customer information and product information; the intelligent locker terminal summarizes the customer information and sends the customer information to a cloud server; the cloud server processes the customer information according to a preset data processing rule, and various statistical forms are formed according to demands; an administrator determines the types, frequency and play time of advertisements needing to be pushed to an intelligent locker according to the statistical forms, and the cloud server is utilized for pushing the advertisements and play strategies to the intelligent locker terminal; an intelligent locker terminal advertisement system is used for querying the play strategies of a local database and calling and playing related video files. According to the management method, the likes and purchasing power of customers can be automatically analyzed and counted according to the data, the customers can be screened out according to a combination of preset conditions, and the advertisements can be more accurately delivered by observing the occupied portion and the tendency.

The invention provides a deep learning-based mobile device positioning and tracking system and a use method thereof. The system comprises hardware equipment, a data acquisition module, a communicationmodule, a mobile device positioning model generating module, a mobile device moving trajectory model generating module, a mobile device positioning and tracking module, an abnormal trajectory early warning module; the hardware equipment includes a server, an application client and a mobile device detecting client; the data acquisition module is used for acquiring the attribute information of a mobile device; the communication module, the server and the clients transmit information to one another; the mobile device positioning model generating module obtains a mobile device positioning model through using machine learning, deep learning and WIFI signals; the mobile device moving trajectory model generating module obtains a mobile device moving trajectory model through using a deep learningmethod on the bias of user classification, scene classification and route information; and the mobile device positioning and tracking module performs positioning and movement behavior prediction through using the positioning model and the trajectory model. According to the deep learning-based mobile device positioning and tracking system and the use method thereof of the invention, the deep learning and WIFI technology are combined, so that the accurate positioning of the mobile device can be provided, the movement trajectory of the mobile device can be predicted, and the mobile device can betracked.

The invention discloses a video verification code advertising system. A verification code is combined with video advertisement, the video advertisement is played in the verification code, and a characteristic of the verification code that the verification code must be input is utilized. By embedding the video advertisement with verification information in the existing verification code area, users can conduct next step of operation only when the input verification information is correct. The video verification code advertising system uses the characteristic of the verification code that the verification code must be input and combines the video advertisement, problems in the existing verification code of being single, easy to break, poor in user experience and the like are solved, simultaneously problems of the existing computer network media advertisement of being low in arrival rate, attention rate, memory rate and the like are greatly solved, and problems that the advertisement is shielded by a browser or advertisement shielding software and the like are solved. The video verification code advertising system creates advertisement new media, namely a video verification code advertisement system which is high in efficiency and low in cost. The video verification code advertising system has important meaning for advertisers, customers and even advertising industries of China.

The invention relates to an advertisement element based advertisement release method and apparatus. The method comprises the steps of combining multiple advertisement elements to obtain a plurality of different advertisement ideas, wherein each advertisement element comprises a plurality of advertisement pictures; releasing the advertisement ideas and obtaining the click rates of all the advertisement ideas within a preset time; obtaining the total click rate corresponding to each advertisement element and the click rate of each advertisement picture in any advertisement element according to the click rates of all the advertisement ideas; and according to the click rate of each advertisement picture in any advertisement element and the total click rate of the advertisement element, in combination with a preset total exposure amount of release, performing calculation to obtain an exposure amount of each advertisement picture in the advertisement elements. Through the click rate of each advertisement picture in each advertisement element, each advertisement element in the advertisement ideas can be subjected to exposure amount allocation, so that the advertisement release is more targeted and more accurate.

The invention relates to a method for analyzing user operations comprising following steps: (1) determining an analyzed user; (2) imbedding points in pages; (3) collecting logs; (4) storing logs in a HDFS distributed file system; (5) distributed summary calculating; (6) presenting results. The method of the invention supports websites having mass (billion-level per day) page views, timely presents data such as website views and click rates, and supports detail data query per millisecond. The method of the invention is completely based on the open source software development; common pcserver and common sata hard disk are used; the system structure uses the redundant design so that the data will not be lost even if any data node or disk crashes. The method of the invention realizes automation in every link, supports graphical monitoring, and has simple operation and maintenance.

The invention relates to an offline copyright content distribution system and method. The system comprises a platform party for obtaining a copyrighted content provided by a copyright party, and encrypting the copyright content to obtain encrypted content; a user terminal for downloading the encrypted content from the platform party, and performing the offline transmission of the encrypted contentbetween the user terminals, and sending an authentication request to the platform party when playing the encrypted content to an encryption point. The platform party is further configured to: decryptthe encrypted content after the authentication is passed, and allow a user terminal to continue playing the decrypted content. The platform party is further configured to: perform three-party sharing, wherein the three parties include a copyright party, the platform party, and a user party that meets a preset condition. This invention can reduce the requirements on the network and lowers the payment threshold.

The invention discloses a building information map construction method. The method comprises the steps of obtaining building data from one or more data sources, and integrating the building data, wherein the building data comprises type information used for building classification, building geographic information, building basic information, building belonging and user information, and crowd search and tag classification information, and the crowd search and tag classification information is information obtained after tag classification statistics and index calculation are performed for main search contents of crowds in buildings; performing standardization processing on the building geographic information; by calling a search interface provided by a map database, searching for the building geographic information subjected to the standardization processing, thereby determining specific positions of the buildings; and by calling a tagging interface provided by the map database, taggingthe integrated building data in the determined corresponding positions of a graphic layer of a map, thereby realizing building information map construction. The building related information can be intensively displayed on the electronic map in a visual, integrated and high-expandability manner.

The invention discloses an advertisement sharing system based on LBS, and relates to the technical field of internet. The system herein includes a shop terminal, a user terminal and a server. The shop terminal is intended for publishing and updating advertisement information and providing a port for accessing a system. The user terminal enters the system through the port provided by a shop and looks up the advertisement information, and acquires a red envelop. The server acquires the user information, intelligently pushes the advertisement information of other shops to users and transmits the red envelop, determines the information of the shop which provides the port to the system on the basis of the port information of the system which the user enters, and allocates advertisement benefits of the other shops to the shop. The shop provides a port for accessing the advertisement sharing system. The user can select and look up shop advertisement information as he / she enters the advertisement sharing system, and accept the red envelop from the shop. The server, based on the information of the shop which provides the port to the system, allocates the advertisement benefits of the other shops to the shop, such that the user and the shop can share the advertisement.

The invention discloses an interactive advertisement display system based on a face fuzzy recognition technology, and the system comprises an advertisement display screen which is used for displayingadvertisements; an advisement player host which is used for deploying advisement playing software and control software and controlling display and switching of advisement player programs; a single face fuzzy recognition camera which is used for carrying out preliminary feature collection on a face; a face recognition server which is used for carrying out fuzzy recognition on the collected face data; a data statistics server which is used for carrying out statistics on the face features and concerned program data; A camera device is added into the advertising machine, the advertising machine circularly plays default programs in an unmanned state, and the camera identifies the situation that a human face enters and actively pushes the corresponding programs according to the statistical dataand the human face feature relation; The advertisement playing software records the residence time of the human face in the specific program and the click browsing record of the specific program by using a camera, and uploads the residence time and the click browsing record to a background data server for data statistics; And when the person leaves, circular default program playing is performed according to the default playing process.

The invention discloses an advertisement publishing method and device. The advertisement publishing method comprises the following steps of: detecting shake operation of a mobile terminal; obtaining the time and the position corresponding to the shake operation; obtaining advertisements corresponding to the time; and, obtaining the attention popularity of the advertisements in various areas, and increasing or decreasing publishing of other similar advertisements according to the attention popularity, wherein the attention popularity includes the attention person number. By means of the method disclosed by the invention, the advertisement publishing amount and the attention degrees of users are associated together; according to the attention popularity of the advertisements in different areas, the publishing amounts of similar advertisements in different areas are adjusted; and thus, the best advertisement publishing effect is achieved.

The invention provides a scene advertisement terminal based on face recognition and the internet-of-things technology and an advertisement display device connected with the scene advertisement terminal. A control device is arranged in the terminal, the terminal is internally provided with system face recognition software or visual recognition algorithm software and the like, and a display driving interface can be connected with an external display screen. The terminal can be connected to the internet through a communication interface formed in an advertising machine, the advertisement content can be issued remotely, the current state of the terminal and monitoring equipment is maintained, the on-site labor intensity of maintenance operators is reduced, the field condition can be known by an area control center in time, labor is saved, and the efficiency is improved. After the terminal completes downloading of the advertisement content, a face recognition algorithm stored on a storage chip in the terminal can accurately deliver the advertisement content without a local network, and offline traffic monitoring is carried out; an existing terminal is upgraded and transformed through an HDMI interface connection, so that the existing advertisement terminal becomes intelligent and smart, the practicability is high, and social resources are saved.