101results about How to "Accurate advertising" patented technology

The invention provides an advertisement injecting method and device. The advertisement injecting method includes the steps of receiving bidding request data sent by an advertisement transaction platform; filtering out a target Cookie for the advertisement transaction platform from user data provided by a third party, wherein the target Cookie includes access time; carrying out matching on the bidding request data and the target Cookie obtained through filtering, and obtaining the bidding request data and the target Cookie which have the same access feature information, wherein the access feature information is used for identifying webpage access behaviors; extracting the bidding request data and the target Cookie with the access time difference value meeting a preset range from the bidding request data and target Cookie which are matched; associating a user identity contained in the bidding request data with the target Cookie; carrying out advertisement injecting according to the user identity and the target Cookie associated with the user identity.

The invention discloses a user portrait establishing method and system based on big data, which belongs to the technical field of big data application. The user portrait establishing method based on big data comprises the steps of S1 user portrait label system constructing, S2 data preprocessing; S3 automatic sample annotating, S4 user data sampling sample imbalance processing, S5 feature engineering, S6 model training through combination of a multi-classification model and a dichotomy model and S7 model optimization. The user portrait establishing method and system based on big data can improve the accuracy of a user portrait, can construct a personalized intelligent recommendation system to realize precise marketing and precise advertising, and has good promotion and application values.

The present invention discloses an intelligent retail CRM system. The system comprises a camera, an electronic screen, a storage, a processor, a network connection and a background server. The systememploys the camera to collect a face image of a client who passes through the camera, the collected image is transmitted to the processor, the processor performs face recognition and detection of theimage to detect a face screenshot and transmit the face screenshot to the server for analysis processing, and advertisement put is performed according to a result. The system fuses the AR and AI technologies to pointedly achieve intelligent management and accurate marketing for different clients, break the hidebound shopping experience of traditional supermarkets, achieve scenarized shopping and improve the client experience.

The invention discloses an intelligent goods shelf testing system, and relates to a device capable of checking goods shelf inventory automatically in real time and recognizing that goods are taken away from a goods shelf. The intelligent goods shelf testing system is especially suitable for large-scale storage and supermarket counters. The intelligent goods shelf testing system comprises a goods shelf enabling sorting to be carried out according to lamps, a radio frequency identification device (RFID) specially-used counter and an intelligent goods shelf testing master computer. The RFID specially-used counter comprises a counter body, a reader-writer and an antenna. The reader-writer installed in the RFID specially-used counter is connected with the intelligent goods shelf testing master computer through a network cable. The goods shelf enabling sorting to be carried out according to the lamps is connected with the intelligent goods shelf testing master computer through USB serial communication. An intelligent goods shelf testing control system is installed in the intelligent goods shelf testing master computer. The goods shelf inventory is checked automatically in real time with the utilization of the fundamental principle that a plurality of labels can be simultaneously read through wireless non-contact; therefore, the intelligent goods shelf testing system can help the background in replenishment and goods tallying actions in a targeted mode, so that the operation efficiency is improved.

The invention relates to the technical field of logistics, in particular to a system and a method for manufacturing pass-on express sheets with advertisements. The system comprises a server, an information acquisition module, an advertisement matching module, an express sheet synthesis module and a printing module. The system and the method for manufacturing the pass-on express sheets have the advantages that real-time printing and advertisement promotion commercial modes are combined with one another, the advertisements of each order are matched and screened according to matching steps and advertisement releasing conditions by the aid of advertisement banks and the advertisement releasing conditions which are stored in the server or are locally cached, the pass-on express sheets with theadvertisements can be formed and can be printed in real time, the shortcomings of the traditional blind advertisement promotion can be overcome by the aid of the system and the method, and the advertisements can be intelligently and precisely released on the premise that the advertisement releasing cost is saved.

The invention discloses a management method based on intelligent locker user behavior data. When delivering an express, a courier inputs express waybill barcode information to an intelligent locker terminal, and the barcode information comprises customer information and product information; the intelligent locker terminal summarizes the customer information and sends the customer information to a cloud server; the cloud server processes the customer information according to a preset data processing rule, and various statistical forms are formed according to demands; an administrator determines the types, frequency and play time of advertisements needing to be pushed to an intelligent locker according to the statistical forms, and the cloud server is utilized for pushing the advertisements and play strategies to the intelligent locker terminal; an intelligent locker terminal advertisement system is used for querying the play strategies of a local database and calling and playing related video files. According to the management method, the likes and purchasing power of customers can be automatically analyzed and counted according to the data, the customers can be screened out according to a combination of preset conditions, and the advertisements can be more accurately delivered by observing the occupied portion and the tendency.

The invention provides a deep learning-based mobile device positioning and tracking system and a use method thereof. The system comprises hardware equipment, a data acquisition module, a communicationmodule, a mobile device positioning model generating module, a mobile device moving trajectory model generating module, a mobile device positioning and tracking module, an abnormal trajectory early warning module; the hardware equipment includes a server, an application client and a mobile device detecting client; the data acquisition module is used for acquiring the attribute information of a mobile device; the communication module, the server and the clients transmit information to one another; the mobile device positioning model generating module obtains a mobile device positioning model through using machine learning, deep learning and WIFI signals; the mobile device moving trajectory model generating module obtains a mobile device moving trajectory model through using a deep learningmethod on the bias of user classification, scene classification and route information; and the mobile device positioning and tracking module performs positioning and movement behavior prediction through using the positioning model and the trajectory model. According to the deep learning-based mobile device positioning and tracking system and the use method thereof of the invention, the deep learning and WIFI technology are combined, so that the accurate positioning of the mobile device can be provided, the movement trajectory of the mobile device can be predicted, and the mobile device can betracked.

The invention relates to an advertisement element based advertisement release method and apparatus. The method comprises the steps of combining multiple advertisement elements to obtain a plurality of different advertisement ideas, wherein each advertisement element comprises a plurality of advertisement pictures; releasing the advertisement ideas and obtaining the click rates of all the advertisement ideas within a preset time; obtaining the total click rate corresponding to each advertisement element and the click rate of each advertisement picture in any advertisement element according to the click rates of all the advertisement ideas; and according to the click rate of each advertisement picture in any advertisement element and the total click rate of the advertisement element, in combination with a preset total exposure amount of release, performing calculation to obtain an exposure amount of each advertisement picture in the advertisement elements. Through the click rate of each advertisement picture in each advertisement element, each advertisement element in the advertisement ideas can be subjected to exposure amount allocation, so that the advertisement release is more targeted and more accurate.

The invention relates to an offline copyright content distribution system and method. The system comprises a platform party for obtaining a copyrighted content provided by a copyright party, and encrypting the copyright content to obtain encrypted content; a user terminal for downloading the encrypted content from the platform party, and performing the offline transmission of the encrypted contentbetween the user terminals, and sending an authentication request to the platform party when playing the encrypted content to an encryption point. The platform party is further configured to: decryptthe encrypted content after the authentication is passed, and allow a user terminal to continue playing the decrypted content. The platform party is further configured to: perform three-party sharing, wherein the three parties include a copyright party, the platform party, and a user party that meets a preset condition. This invention can reduce the requirements on the network and lowers the payment threshold.

The invention discloses an interactive advertisement display system based on a face fuzzy recognition technology, and the system comprises an advertisement display screen which is used for displayingadvertisements; an advisement player host which is used for deploying advisement playing software and control software and controlling display and switching of advisement player programs; a single face fuzzy recognition camera which is used for carrying out preliminary feature collection on a face; a face recognition server which is used for carrying out fuzzy recognition on the collected face data; a data statistics server which is used for carrying out statistics on the face features and concerned program data; A camera device is added into the advertising machine, the advertising machine circularly plays default programs in an unmanned state, and the camera identifies the situation that a human face enters and actively pushes the corresponding programs according to the statistical dataand the human face feature relation; The advertisement playing software records the residence time of the human face in the specific program and the click browsing record of the specific program by using a camera, and uploads the residence time and the click browsing record to a background data server for data statistics; And when the person leaves, circular default program playing is performed according to the default playing process.