New retail scene advertisement terminal

Abstract

The invention provides a scene advertisement terminal based on face recognition and the internet-of-things technology and an advertisement display device connected with the scene advertisement terminal. A control device is arranged in the terminal, the terminal is internally provided with system face recognition software or visual recognition algorithm software and the like, and a display driving interface can be connected with an external display screen. The terminal can be connected to the internet through a communication interface formed in an advertising machine, the advertisement content can be issued remotely, the current state of the terminal and monitoring equipment is maintained, the on-site labor intensity of maintenance operators is reduced, the field condition can be known by an area control center in time, labor is saved, and the efficiency is improved. After the terminal completes downloading of the advertisement content, a face recognition algorithm stored on a storage chip in the terminal can accurately deliver the advertisement content without a local network, and offline traffic monitoring is carried out; an existing terminal is upgraded and transformed through an HDMI interface connection, so that the existing advertisement terminal becomes intelligent and smart, the practicability is high, and social resources are saved.

Description

technical field [0001] The present invention relates to the technical field of advertising devices or digital signage, in particular to a new retail scene advertising terminal based on the Internet of Things and face recognition. Background technique [0002] With the development of video and mobile Internet advertising technology, its application is becoming more and more extensive, such as in buildings, communities, shopping malls, supermarkets, elevator entrances or different consumption places, etc., use leisure time to provide advertisements for customers, so as to facilitate publicity and spread For branding and sales increase purposes. [0003] Existing video or graphic advertising terminals use the method of pre-stored advertising content in the storage device and regular replacement to achieve advertising. This method is not only unsuitable for advertising, but also requires operators to arrive at the site to change the content of the advertising machine. Replaceme...

AI Technical Summary

Problems solved by technology

[0003] Existing video or graphic advertising terminals use the method of pre-stored advertising content in the storage device and regular replacement to achieve advertising. This method is not only unsuitable for advertising, but also requires operators to arrive at the site to change the content of the advertising machine. Replacement, complex operation, increased labor costs, and at the same time, because the advertising content is broadcast in a certain period of time, it is not conducive to the update of the advertisement, which is easy to cause customer fatigue and reduce the effectiveness of the advertisement. With the development of the mobile Internet and the fragmented time of consumption , busy work and fast-paced life, consumers do not pay attention to the advertisements that have nothing to do with their own interests and life, resulting in the waste of social resources and the inability to effectively push advertisements to the precise groups that advertisers need

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