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Advertisement publishing method and device

An advertising and advertising technology, applied in the Internet field, can solve problems such as easy problems, and achieve the effect of increasing the amount of advertising, improving the effect of advertising, and saving advertising costs.

Inactive Publication Date: 2017-03-15
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Both of these methods have their shortcomings, including the influence of human factors and the limitation of the number of statistical samples, and the adjustment of the advertising delivery strategy based on the advertising delivery effect data is also prone to problems

Method used

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  • Advertisement publishing method and device
  • Advertisement publishing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0081] Such as Figure 4 As shown, the advertisement delivery method provided by the embodiment of the present invention is described below through specific embodiments, including the following steps:

[0082] Step S401, detecting the shaking operation of the mobile terminal;

[0083] Step S402, acquiring the time and location corresponding to the shaking operation;

[0084] Step S403, querying the advertisements broadcast by the electronic program guide within the said time;

[0085] Step S404, obtaining the popularity of the advertisement in each region, and increasing or reducing the placement of other advertisements of the same type according to the popularity of the advertisement;

[0086] Step S405 , comparing the number of followers of different advertisements of the same type in the same region, and increasing the placement of advertisements with lower popularity.

[0087] In this embodiment, the user performs a shake operation, and the server receives the shake dat...

Embodiment 2

[0108] Such as Figure 8 As shown, the advertisement delivery device provided by the embodiment of the present invention is described below through specific embodiments, including:

[0109] A detection module 801, configured to detect a shake operation of the mobile terminal;

[0110] The first acquiring module 802 is configured to acquire the time and location corresponding to the shaking operation;

[0111] A query module 803, configured to query the advertisements broadcast by the electronic program guide within the time;

[0112] The second obtaining module 804 is used to obtain the popularity of the advertisement in each region;

[0113] The adjustment module 805 is used to obtain the popularity of the advertisement in each region, and increase or decrease the placement of other advertisements of the same type according to the popularity of the advertisement.

[0114] The comparison module 806 is used to compare the number of followers of different advertisements of th...

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Abstract

The invention discloses an advertisement publishing method and device. The advertisement publishing method comprises the following steps of: detecting shake operation of a mobile terminal; obtaining the time and the position corresponding to the shake operation; obtaining advertisements corresponding to the time; and, obtaining the attention popularity of the advertisements in various areas, and increasing or decreasing publishing of other similar advertisements according to the attention popularity, wherein the attention popularity includes the attention person number. By means of the method disclosed by the invention, the advertisement publishing amount and the attention degrees of users are associated together; according to the attention popularity of the advertisements in different areas, the publishing amounts of similar advertisements in different areas are adjusted; and thus, the best advertisement publishing effect is achieved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an advertisement delivery method and device. Background technique [0002] In recent years, with the rapid development of the electronic industry and communication technology, new services based on data, voice, and video have developed rapidly. The rapid development of microelectronics technology, computer software and hardware technology has made the functions of terminals more and more powerful. As enterprises attach importance to product promotion, the advertising market has also flourished, and the advertising strategy directly determines the implementation of the advertising strategy and the rate of return of the advertisement. Only an appropriate advertising strategy can meet the needs of the corporate market. Maximize the effect of advertising. [0003] Advertising effect is an important information that both advertising owners and advertising operators are concerne...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/262H04N21/442H04N21/45H04N21/81G06Q30/02
CPCH04N21/26241G06Q30/0251G06Q30/0256G06Q30/0261H04N21/44222H04N21/4532H04N21/812
Inventor 樊瑞
Owner TVM BEIJING TECH
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