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Vehicle-mounted regionalization intelligence positioning advertisement method

A technology of intelligent positioning and regionalization, applied in marketing and other directions, can solve problems such as waste of resources, market chaos, brain drain, etc., and achieve the effects of high arrival rate, high degree of dataization, and intelligent advertising

Inactive Publication Date: 2015-11-11
长沙待霁电子科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, it is often the case that one medium is linked to multiple agents, and a price war is fought in order to snatch customers. The result is: market chaos, waste of resources, inflated prices, and brain drain

Method used

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  • Vehicle-mounted regionalization intelligence positioning advertisement method
  • Vehicle-mounted regionalization intelligence positioning advertisement method

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Embodiment Construction

[0018] The purpose of the patent of the present invention is to provide regionalized intelligent advertisements that are tailored to customers, create opportunities at the right time and at the right time, accurately deliver deeply into the hearts of the people, and have a high conversion rate of psychological guidance based on the existing technology and existing deficiencies, with data as the core. Serve.

[0019] A regional intelligent positioning advertising platform uses taxis (vehicles) as the carrier to combine the user's location, time, intention, consumption potential, characteristics and other dimensional data with local characteristics, business information and crowds in the area. It is a new media intelligent advertising system that combines the characteristics deeply and presents the advertising content on the taxi intelligent advertising terminal through various forms such as up, down, driving advertisement vision, hearing, and touch.

[0020] The regional intell...

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Abstract

The invention discloses a vehicle-mounted regionalization intelligence positioning advertisement method. The method comprises the following steps of determining a vehicle-mounted state and storing a moment that the vehicle-mounted state changes; collecting a current state of a vehicle and effective GPS data in real time; uniformly dividing a city into a plurality of rectangular areas; taking points which are closest to a rectangular area boundary as reference points, wherein the vehicles which appear in a same rectangular area in a same time quantum arrive at the points in a fixed unitage; connecting the reference points as a polygon area; uniformly dividing the polygon area into a plurality of area plate grids; determining whether the vehicles in the area plate grids are in a heavy vehicle state; if the vehicles in area plate grids are in the heavy vehicle state, using a cloud service push technology to synchronize the current vehicle state and the effect GPS data to an intelligent vehicle terminal and pushing corresponding advertisement information. By using the method in the invention, pertinence is high; advertisement playing pertinence is high too; advertisement injecting is accurate because of pertinence of time, position, a population characteristic and a business characteristic.

Description

technical field [0001] The invention relates to a vehicle-mounted regional intelligent positioning advertising method. Background technique [0002] At present, whether it is a subway, a bus or a taxi and other public transportation vehicles, it can use its own voice (video) control system or install a mobile playback device to play advertisements. This kind of advertisement is often a hard advertisement made in advance. The stereotyped form of advertisement is difficult to attract people's attention. The content of the advertisement covers a wide range and is not deeply rooted in the hearts of the people. It is played "mechanically" according to the route arrangement of the bus vehicle. The advertisement is only widely advertised. However, it cannot be translated into consumption behavior and it is difficult to create more opportunities. [0003] With the advent of the digital age, the mobile Internet has become a necessity for people to live, work, and travel. 2015 is a c...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 左一钟川林寅徐学怡夏祯祥邱宏源黄斌罗超许文滔熊超
Owner 长沙待霁电子科技有限公司
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