Method and device for analyzing advertisement clicking link

Abstract

The embodiment of the invention discloses a method and device for analyzing an advertisement clicking link. The method includes the steps that clicking link information, including skipping frequency information, advertisement ID information, client side mark information and application package name information, reported by a client side is obtained; the clicking link information is analyzed to obtain the client side mark information, and source classification is performed on the clicking link information according to the client side mark information; with the source classification as the unit, the advertisement ID information and skipping frequency information included in the clicking link information of each source classification are sequentially obtained; historic data, in the source classification which each piece of advertisement ID information belongs to, of each piece of advertisement ID information are obtained, the conversion rate of each piece of advertisement ID information is calculated according to the corresponding historic data, and a corresponding relation between the skipping frequency information and the calculated conversion rates is constructed; according to the application package name information corresponding to the advertisement ID information, conversion rate mapping relation sets, under different skipping frequencies, of application package names corresponding to the source classifications are constructed. By the application of the method and device, advertisement revenue can be optimized.

Description

technical field [0001] The invention relates to advertisement delivery technology, in particular to a method and device for analyzing click links of advertisements. Background technique [0002] With the rapid development of communication technology, online payment through the Internet has become more and more popular. Therefore, suitable and effective advertisements have become an important means for manufacturers to attract users to purchase products and make online payments. Professional advertising operators provide Each manufacturer customizes the advertisement, and uses the communication media (Internet network) to deliver the customized advertisement to the client for display, so that users can easily browse and click to view the relevant specific application information contained in the advertisement. [0003] An advertisement is composed of title, description, click link, etc. Among them, for the advertisement operator, the most critical is the advertisement click l...

AI Technical Summary

Problems solved by technology

[0006] However, this method does not take into account the fact that the advertisement does not need to be redirected by the self-operated advertising operator, and the different redirection times of the advertisement between different third-party advertising operators, and only optimizes the advertising revenue based on the average number of redirections. It cannot reflect the separate impact of different jumps on the conversion rate of advertisements, that is, it cannot quantify the accurate impact of jumps on the conversion rate of advertisements, making the analysis of click links on advertisements less efficient and accurate; further, when a new advertisement is launched At the same time, due to the lack of historical conversion data, it is impossible to estimate the conversion rate and advertising revenue of the advertisement. It is necessary to conduct experiments one by one to obtain different historical conversion data, and determine a better average number of jumps based on the historical conversion data. It takes a long time and high cost, and it is difficult to adapt to the rapid update of advertisements

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