5065results about How to "Improve targeting" patented technology

A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.

An improved system and method for advertising to video program viewers that sends a signal from a signal provider that contains a video program file, a video advertisement file, a video program data file, and a video advertisement data file to a viewer's addressable video recording device (DVR). When the signal is received by the DVR, the video and program and data files are separated and stored locally in separate databases. The video program file may be delivered directly to the viewer' television or monitor for immediate viewing. The video program data information file contains the target demographic profile information and the commercial break information for the video program. The video advertisement file and the video advertisement data file are stored in a video advertisement library database and video advertisement information, database, respectively. Loaded into the memory of the DVR is an advertisement play list generator software program that generates a list of advertisements stored on the DVR recorder to be played back during the video program.

A system and method for distributing information to interested users according to predefined preferences over the Internet. The invention provides improved techniques for reaching potential recipients, for simplifying the initial response by interested individuals, and for facilitating the gathering and organizing of information from those individuals. The communication structure includes one or more servers and a plurality of dedicated client-side communication modules ("comm modules"). The servers store multimedia entertainment, advertising, or other information content and as well as profile information for the users of the comm modules. The stored information is organized according to the user profiles and is selectively made available for downloading on demand. The comm modules are preferably made available for installation on the client-side computers by distribution as an adjunct to the information, advertising or entertainment content of a multimedia product such as a CDROM or DVD. Profile information is developed the first time a user goes on line after installing the software. The comm module displays a small icon on the user's desktop which changes state whenever there is new information on the server corresponding to the user's profile. Users may then access the information at their convenience. The comm module includes a mini Web browser programmed for display of full-featured Web pages. It is compatible with operating systems commonly in use, and is runtime configurable and upgradable via server configuration messages. When the user goes online, the comm module connects directly to a routing server at a predetermined Internet address.

A system and method of targeting users with a reward, offer, or incentive may include selecting at least one reward, offer, or incentive to present to a user by applying at least one rule, restriction, or filter dictated by a merchant to the set to be provided to the user, applying at least one rule, restriction, or filter dictated by a financial institution to the set, and applying a filter to the set to obtain those rewards, offers, or incentives with the highest likelihood of being accepted by the user. At least one parameter of the at least one reward, offer, or incentive is adjusted prior to presentation to the user based on a spending trajectory, user propensity model, user profile information or segmentation criteria, or campaign goal.

The embodiment of the invention discloses a method and a device for analyzing user behavior data. The method and the device are used for accurately analyzing user behavior and improving the pertinence of advertisement push objects. The method in the embodiment of the invention comprises the following steps: acquiring behavior data generated in a data source after users are registered to the data source, wherein the data source comprises respective behavior data generated by all users which are registered into the data source, and the behavior data are data information for recording the behavior of the users in the data source; extracting user tags from the behavior data generated on the data source by the users, wherein the user tags are information for characterizing the behaviors of the users; acquiring preset directional features of the population, wherein the directional features of the population are features endowed by the population meeting the requirements on directional features; extracting target user population according with the directional features of the population from all users in the data source according to the behavior data generated on the data source by the users and the user tags, wherein the target user population comprises multiple users according with the directional features of the population.

A method of killing flying insects which method comprises spraying into the air in which insects are flying liquid droplets of an insecticidal composition, a unipolar charge being imparted to the said liquid droplets by double layer charging and charge separation during spraying, the unipolar charge being at a level such that the said droplets have a charge to mass ratio of at least + / -1x10-4 C / kg. An aerosol spray device which is capable of imparting a unipolar charge by double layer charging and charge separation to liquid droplets of a composition sprayed therefrom has a spraying head in the form of an insert in an actuator, the spraying head having a bore through which liquid is expelled having an outlet, preferably with a tortuous periphery, having an L / a ratio of at least 8 (preferably at least 10) where L is the length of the periphery defining the bore outlet in mm and a is the cross-sectional area of the bore outlet in mm2 and the apparatus being constructed such that the droplets are expelled from the spraying head at a flow ratio of at least 0.4 (preferably at least 0.5) grams per second and have a charge to mass ratio of at least + / -1x10-4 C / kg.

A method and apparatus for dynamically adjusting the user interface of a search engine in order to effectively communicate the improved relevancy achieved through real-time implicit re-ranking of search results is described. Real-time implicit re-ranking occurs without delay after every user action as the search is being conducted, so finding methods of immediately altering the search page without disrupting the user experience is important. Graphical icons next to search results are employed to enable generating and removing re-ranked results, referred to as “recommended” search results. Clusters based on the real-time user model are also displayed to facilitate query reformulations. Sponsored links are selected using the real-time user model along with a combination of RPC and CTR information and are displayed in a manner similar to the organic results, or used to replace the initial sponsored links altogether.

The invention provides a method, a system and an equipment of pushing the advertisement based on the spot information in the communication field, which comprises the following steps: A, proceeding statistic of user accessing web page and generating the interest vector according to the extracting characteristic word from the web page; B, forecasting user's interest according to the interest vector and generating the spot information with the interest strike; C, selecting the advertisement according to the spot information and pushing the advertisement to the client. The invention improves the placement of pushing the advertisement, which completes the process of pushing the advertisement.

The embodiment of the invention discloses a method of controlling V2X service transmission. The method comprises steps: transmission index parameters for transmitting a V2X service by a terminal are acquired; transmission protocols are selected according to the transmission index parameters, wherein the transmission protocols comprise a transmission protocol based on D2D discovery technology and a transmission protocol based on D2D communication technology; according to the transmission index parameters and the transmission protocols, a resource scheduling model is determined or a resource scheduling model allocated by a base station is received so as to enable the terminal to complete V2X service transmission according to the transmission protocols and the resource scheduling model, wherein the resource scheduling model comprises a base station scheduling model and a resource pool model. The embodiment of the invention also discloses a device for controlling V2X service transmission. By adopting the method and the device of the invention, a transmission mode for different V2X services can be reasonably allocated, and transmission needs of different V2X services can be met.

A system and method of targeting services according to information derived from a wireless transceiver device comprises accessing a rate of travel calculated for the wireless transceiver device, accessing a direction of travel calculated for the wireless transceiver device, accessing user-specific information resident in a memory unit located on the wireless transceiver device and providing content based on the user-specific information, the rate of travel and the direction of travel.

A system and method for providing a savings opportunity matched to a spend pattern in association with a financial account includes gathering transaction data from a user's financial account and analyzing the transaction data for a spend pattern. A savings opportunity from a database of savings opportunities is matched to the user based on the spend pattern. The savings opportunity is displayed in association with a statement of a user's financial account.