Embodiments of the present invention provide a video coding rate determination method, device, equipment and storage medium. The method includes determining the frame type of the current frame to be encoded of the video to be encoded, wherein the frame type is a frame of interest or a non-interesting frame; according to the frame type of the current frame to be encoded, the precoding code rate of the current frame to be encoded is performed Adjust to obtain the target encoding bit rate of the current frame to be encoded; among them, if the frame type is a frame of interest, then increase the precoding bit rate of the current frame to be encoded, and if the frame type is a non-interesting frame, then reduce the current frame to be encoded precoding bit rate. In the embodiment of the present invention, when encoding the video to be encoded, the human vision theory can be combined with video encoding for each frame to be encoded, which can ensure that the subjective quality of the encoded video is improved under the condition of low encoding bit rate. Quality, and under the condition of high bit rate, it can guarantee the subjective quality of the video and save the encoding bit rate.