The invention discloses a precise advertisement putting method based on vehicle information identification, which comprises the following steps that: when a vehicle passes through a camera shooting area, a camera performs front-end identification to identify vehicle information, the information specifically includes but is not limited to information such as license plates, license plate types, vehicle types, colors, brand models, values, vehicle personalized features and driver behaviors of vehicles; the camera transmits recognized information to the control communication mainboard, the control communication mainboard interacts with a cloud end, and an advertisement which is most suitable for the user is matched through a data matching algorithm; when the cloud side queries a playing demand, a playing instruction is issued to the control communication mainboard; after the communication mainboard is controlled to obtain the playing instruction, the display end plays the playing instruction; after playing is finished, the camera continues to be in the standby state to wait for the vehicle to enter the shooting area again. According to the method, the advertisement playing accuracy is improved, different advertisements represent different commodities and are suitable for different crowds, and the scheme aims at achieving the purpose that the advertisements are played in front of the specific crowds, and relatively accurate playing of offline advertisements is achieved.