Screen advertisement playing method and system

Abstract

The invention relates to a screen advertisement playing method and system. The method comprises the following steps: dividing advertisements into advertisement types according to priorities and storing the advertisement types; setting an advertisement playing period and a playing time unit, and obtaining a preset advertisement playing amount in an advertisement playing time period; in the first advertisement playing period, playing different types of advertisements according to the playing weight, and performing periodic playing; the advertisement playing condition of the advertisement screen end is reported in real time, and an advertisement playing report is automatically generated; and adjusting to play different types of advertisements according to the advertisement playing report and the preset advertisement playing amount. According to the invention, the problem that the playing times of different advertisement materials cannot be accurately measured and calculated and the playing amount cannot be flexibly adjusted can be effectively solved, the poor putting effect caused by dense playing time of a single advertisement is prevented, meanwhile, the advertisement playing condition of the screen end can be tracked, and timely remedy is carried out when an abnormality occurs.

Description

technical field [0001] The invention relates to the technical field of advertisement playing on an advertisement screen, in particular to a screen advertisement playing method and system. Background technique [0002] With the application of smart display screens in all walks of life, advertising is no longer limited to traditional posters, magazines and TV media, and new media smart screens installed in elevators, shopping malls, subways and other public areas with large crowds have received a lot of attention from advertising. favored by merchants. When using smart screens to place advertisements, the strategy of effectively playing advertisements within a limited time is particularly important. [0003] In some existing methods, list containers are used to collect the creatives to be played obtained from the platform, and then rearranged according to the forward or reverse order of the advertisement delivery time to play them in turn. However, there will be the followin...

AI Technical Summary

Problems solved by technology

[0005] In order to overcome the above-mentioned defects in the prior art, the purpose of the present invention is to provide a method and system for playing screen advertisements, which can effectively solve the problem that the play times of different advertisement materials cannot be accurately calculated and the play volume cannot be flexibly adjusted, and prevent a single Intensive advertising playback time leads to poor delivery effect, and at the same time, it can track the advertising playback status on the screen, and timely remedy in case of abnormality

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