644results about How to "Improve advertising effectiveness" patented technology

A system and method for transmitting and displaying information in a television distribution system (10), or the like, transmits information that is targeted to a viewer matching particular demographic data. The results of a viewer completed demographic survey are used to generate a database known as a bit mask (30) that is made up of the viewer's demographic data. The bit mask (30) is used to control the particular advertising or other related information that is received by each system viewer. In a first technique, the transmission signal carrying the program or advertisement displayed to all viewers is embedded with one or more codes. These codes are compared to the bit mask to determine whether the viewer fits the desired demographic profile, and should be provided with additional information. In a second technique, multiple ads for demographic selective receipt by each viewer are simultaneously transmitted, and are automatically selected for viewing, depending on the viewer's stored demographic data.

A process and method for collecting, validating, storing, scoring and presenting consumer satisfaction feedback on the delivery of goods and services sold to consumers by service providers. The feedback of consumers is collected by using electronic forms to capture consumer responses to questions on surveys. Consumer feedback is scored over at least three recent periods of time including the past twelve months, the past six months and past three months. The customer satisfaction scores are presented on a plurality of advertising medias.

The present invention is a system and method for printing facial images of people, captured automatically from a sequence of images, onto coupons or any promotional printed material, such as postcards, stamps, promotional brochures, or tickets for movies or shows. The coupon can also be used as a means to encourage people to visit specific sites as a way of promoting goods or services sold at the visited site. The invention is named UCOUPON. A plurality of Computer Vision algorithms in the UCOUPON processes a plurality of input image sequences from one or a plurality of means for capturing images that is pointed at the customers in the vicinity of the system in an uncontrolled background. The coupon content is matched by the customer's demographic information, and primarily, the UCOUPON system does not require any customer input or participation to gather the demographic data, operating fully independently and automatically. The embodiment of the UCOUPON system can be integrated into any public place that requires the usage of coupons, such as existing checkout counters of the retail store environment. The UCOUPON can also be integrated into a stand-alone system, such as a coupon Kiosk system.

An image control processing section controls a game playback device to employ an advertising image being an image for advertising a product or a service, as a character image used in a game screen. The image control processing section comprises an advertising image information database that stores advertising image information, which is information related to a product or service including advertising image data, and an advertising image selection device that selects an advertising image of a product having a better advertising effectiveness from the advertising image database, by referencing information from among; information related to a store where a user terminal is installed, a period of time, a date, a day of the week, and a time elapsed from when a user using a user terminal sits down, taken as a start time.

Effective advertisements are provided to users of a network. On a terminal of a user B, user names of users whom the user B registered in advance as friends are displayed. On the terminal, information indicating whether respective friend users are online or offline, is also displayed. Icons representing video games, etc., played by the friend users are also displayed on the terminal. When the user B clicks the icon of the Game C associated with the user A, the terminal executes advertisement information display processing. By this processing, an advertisement information screen is displayed on the terminal. On the advertisement information screen, an advertisement relating to the status of the user A registered as the friend is displayed.

The invention provides an Internet advertisement serving system, which is characterized by comrpising an obtaining device, a click rate predicating device and an advertisement serving device, wherein the obtaining device is used for obtaining a list of advertisements to be delivered; the click rate predicating device is used for predicating the click rate of each advertisement to be delivered at least according to attributes of visitors, attributes of advertisement places or advertisement attributes; and the advertisement serving device is used for delivering the advertisements to be delivered according to relevant information predicated by the click rate predicating device. The invention further provides an Internet advertisement serving method. The Internet advertisement serving system and the method, disclosed by the invention, can improve the effect of Internet advertisements, save the cost of advertisers, and simultaneously, increase the value of the advertisement places.

A method and system for dynamic queuing utilizes a SIP messaging structure within a call center's architecture for interacting with a caller. The method and system can be used for ACD services developed for IP telephony using SIP as the signaling protocol. A SIP subscriber can also interact with an ACD system in the Public Switched Telephone Network (PSTN) work space. In the latter case, a PSTN-to-IP gateway carries the bearer path and call level signaling between the two spaces, and corresponding Computer Telephony Integration (CTI) signaling links are used for linking the ACD specific signaling between the two spaces.

An objective function and a constraint expression are established by a scheme of the invention as conditions for selecting advertisement information to be inserted into a slot in a content. The objective function is used to maximize a total of cost values held by the advertisements selected to be inserted into slots. The constraint expression is used to equalize totaled lengths of the selected advertisements with the length of the slots. The objective function and constraint expression making up the selection conditions are solved as a mathematical programming assignment problem, whereby advertisement information is selected for insertion into predetermined slots in a manner maximizing the benefits of the parties participating in the scheme. In a setup of moving picture streaming distribution, the scheme allows suitable advertisement information to be inserted selectively into slots of contents.

The invention discloses a method and a system for playing a video advertisement. The method comprises the following steps of after a trigger signal for playing a video advertisement is received, playing the video advertisement; when the video advertisement is played, pushing an interaction problem to an user; receiving the reply of the user on the interaction problem; judging if the reply meets the requirement or not; if the reply meets the requirement, stopping the playing of the video advertisement. The method and the system have the advantages that in the advertisement playing process, the interaction with the user is increased, the user is promoted to actively know brands, products and other information, and the advertisement propagation effect is improved; if the user has known the advertisement, the advertisement can be skipped, so the time of the user is greatly saved, and the experience of the user is improved.

The invention provides an interactive system for an advertisement player, which comprises mobile equipment, the advertisement player and advertisement playing equipment, wherein the mobile equipment is used for collecting or / and editing data information, and sends the collected or / and edited information to the advertisement player directly based on a network; the advertisement player is used for receiving, storing and processing the information sent by the mobile equipment to form advertisement content to be played; and the advertisement playing equipment is connected with the advertisement player, and used for playing the advertisement content in the advertisement player. Correspondingly, the invention further provides another interactive system for the advertisement player. The two interactive systems for the advertisement player provide advertisement services for merchants based on local and networking modes respectively; requirements of the merchants on editing and displaying advertisements immediately are met; and a very good support platform is provided for advertisement interaction between the merchants.

The present invention relates to an Internet keyword advertising method and, more particularly, to an advertising method and system, which, when a user demands keyword searching, provides secondary keywords related to a corresponding keyword, thus allowing the user to find the actual information and / or commodity sought through keyword searching via the Internet, and providing corresponding data. Furthermore, the present invention relates to a method and system for providing a list of secondary keywords related to primary keyword search. In accordance with the present invention, a user conducts a search using a primary keyword having a relatively comprehensive meaning and then conducts searches more detailed secondary keywords, so that information and / or commodity sought by the user can be easily found and checked. Meanwhile, an advertiser discloses his or her information and / or commodity to effective customers, connected through corresponding secondary keywords, so that the efficiency of advertising can be greatly improved.

The invention discloses an intelligent interaction method and system for an electronic advertising board. The method comprises the steps that the electronic advertising board tracks and identifies human faces in an effective identification area of the electronic advertising board, after an effective human face is detected, the human face characteristic values of the effective human face are extracted, and the age information and the gender information of an audience corresponding to the effective human face are matched in a database; according to the age information and the gender information of the audience, a crowd type which the audience belongs to is identified, and advertisements of a type corresponding to the crowd type which the audience belongs to are recommended to the audience according to an identification result; near field communication connection is set up between the electronic advertising board and a mobile terminal of the audience, and the electronic advertising board pushes an address of advertisement information with fixed length to the mobile terminal after the advertisement information requests sent by the audience through the mobile terminal are received. The intelligent interaction method and system for the electronic advertising board improves advertisement putting effects and achieves the purpose of timeliness.

The invention relates to digital advertising release technologies, and discloses a mobile advertising release system and an advertising release method. By the advertising release system and the advertising release method, advertisings can be accurately quantized and can be released, and advertising release communication effects can be accurately counted according to browsing feedback information of users. The system comprises an advertising server, an advertising release system body, a mobile advertising client, a user partitioning system and a billing system. The invention further provides the advertising release method implemented by the aid of the advertising release system. The advertising release system and the advertising release method have the advantages that the advertisings can be accurately quantized and released, the same advertising page is divided into a plurality of single advertising pages, the single advertising pages are differentiated by different advertising release serial numbers ID (identification), the users, who click and browse the single advertising pages, of the mobile advertising client are uniquely bound with the advertising release serial numbers ID of the single advertising pages, accordingly, the click rate and the browse rate of each single advertising page can be accurately tracked, and accurate important parameters for assessing the advertising release effects can be acquired.

Provided are a method of transmitting digital broadcasts, a method and apparatus for controlling the display of digital broadcasting, and a computer-readable recording medium on which a program executing the controlling method is recorded. The method of controlling the display of digital broadcasting includes receiving an ensemble comprising at least one advertising channel and controlling so that advertisements transmitted via at least one of the advertising channels included in the received ensemble are compulsorily displayed. In this method, since digital broadcasting makes it possible to display a plurality of services, an advertising service can be displayed compulsorily, thereby delivering maximum advertising effects to a broadcasting service provider and providing digital broadcasting services to viewers at lower prices.

The invention relates to a mobile phone advertisement system which comprises a media storage unit for storing a media file containing an advertisement site; a user characteristics storage unit for storing the corresponding relationship between a user identifier and user characteristic data; a keyword storage unit for storing the corresponding relationship between a media file identifier and a media keyword; an advertisement storage unit for storing an advertisement; a request receiving unit for receiving a request containing the user identifier and the file identifier; an advertisement matching unit for acquiring the user characteristic data based on the user identifier and the media keyword based on the file identifier and for applying the advertisement to the advertisement site after obtaining the advertisement matching with the user characteristic data and the media keyword; a media transfer unit for sending the media file added with the advertisement to a user terminal. The invention also provides a corresponding method. The invention realizes the media data acquisition and accurate advertising at the same time and improves the advertising effect.

A system for autocompleting a general recommended word and an advertising recommended word, the system including: a first database configured to maintain an autocomplete general recommend word; a second database configured to maintain an autocomplete advertising recommended word; an autocomplete indexer component configured to index the autocomplete general recommended word and the autocomplete advertising recommended word; an autocomplete index database configured to classify and store the indexed autocomplete general recommended word and the autocomplete advertising recommended word; a web server configured to 1) receive an input query, and 2) transmit the input query to a predetermined query autocompletion server, and 3) receive the autocomplete general recommended word and the autocomplete advertising recommended word, and 4) display the autocomplete general recommended word and the autocomplete advertising recommended word; and the query autocompletion server is provided.

A broadcast receiver terminal receives a broadcast program with advertisement ID information inserted therein, outputs the program, and transmits the ID information through proximity communication. An advertisement viewing confirmation terminal receives, if it is determined that a user is carrying about the confirmation terminal according to a temperature, the ID information through the proximity communication and then creates viewing information by adding user information to the advertisement ID information.

The invention discloses an online advertisement dynamic publish system, comprising a server and an client connected via network, wherein the server comprises a storage module for storing advertisement information, the advertisement information is pushed to the client to be played via the server, the client comprises an unique network mark, the server comprises an analyze module for calculating the operation of special user on the advertisement and refreshing an user operation file, an advertisement classifying module for classifying the advertisement information in the storage module, and a push module for pushing special advertisement information to the special client according to the user operation file. The invention discloses a relative online advertisement dynamic publish method. The invention analyzes the operation of the client on pushed advertisement, to automatically select the user with high accepted degree to publish advertisement, to improve advertisement effect.

The invention discloses a website value evaluation method and a website value evaluation device. The method comprises the following steps of: acquiring, namely acquiring user network behavior data and operation information data of a plurality of websites; modeling, namely determining feature factors which influence website values, and making a website value evaluation data model according to the feature factors; and determining parameters, namely performing data training on the website value evaluation data model by using the acquired user network behavior data and operation information data so as to determine the model parameters of the website value evaluation data model and acquire a website value evaluation data determining model which is used for evaluating a commercial value of a website. By the method, the evaluation value of each website is acquired according to the constructed model, user groups which are matched with contents of an intelligent advertisement to be issued by the website can be found according to the evaluation value of the website, and the owner of the advertisement can also decide the website on which the advertisement is issued according to the evaluation value, so that the advertisement issuing effect of the owner of the advertisement is improved.

The invention discloses a precise interactive digital television advertisement putting system, which comprises a user data collection and analysis module, an advertisement content processing module and an advertisement pushing module. Meanwhile, the invention also discloses a precise interactive digital television advertisement putting method. The system is provided with the user data collection and analysis module, so that the operation condition of a user on an interactive digital television can be recorded, and the interest and the attention focus of the user are analyzed according to the use log of the user. Then, the advertisement of the corresponding content is selected to be purposefully put by using the advertisement pushing module according to the interest and the attention focus of the user, so that the advertisement effect is increased to the greatest extent, meanwhile, the bother of the advertisement content that the user is not interested to the user is reduced, and good development of interactive digital television advertisement putting is realized.

The invention provides an advertisement serving method, device and server, computer equipment and a readable medium. The method comprises steps that an identifier of a mobile terminal in a preset region scope surrounding advertisement display equipment is detected; an advertisement request containing the identifier of the mobile terminal and an identifier of the advertisement display equipment is sent to an online advertisement serving server to facilitate the advertisement serving server to acquire the target characteristic information of audience users corresponding to the identifier of the mobile terminal from a pre-generated characteristic information database according to the identifier of the mobile terminal; a corresponding target advertisement is acquired from a pre-generated advertisement material database according to the target characteristic information; a target advertisement corresponding to the target characteristic information is pushed to the corresponding advertisement display equipment according to the identifier of the advertisement display equipment. The method is advantaged in that the target advertisement push mode has strong pertinence, interests of the audience users for advertisements can be improved, actual advertisement goals can be realized, advertisement serving efficiency can be effectively improved, and the advertisement serving effect is enhanced.

The invention provides a method of controlling the inserting of advertisement information when releasing the audio / video information, and a controlling device thereof. The controlling device first receives the request message of releasing the audio / video coming from user equipment and extracts the audio / video logo information from the request message of releasing the audio / video; then, according to audio / video logo information, the controlling device controls the sending of the advertisement information to the user equipment. In detail, the controlling device can control the inserting of the advertisement information before or at the intervals of the releasing of the multimedia audio / video information. As to an independent mobile phone user, the user pays much more attention to the screen of a mobile phone than the screens of a television and a computer; besides, the impact force effect of the video advertisement information is much stronger than that of the picture and text advertisement information. Therefore, by inserting the advertisement information before and at the intervals of the releasing of the multimedia audio / video information, the advertisement releasing quality can be effectively improved and the final effect of the advertisement releasing can be enhanced.

The invention discloses a network advertisement dynamic release method and a network advertisement dynamic release system. The method comprises the steps of; acquiring information, user information and site information visited by a user are acquired after the user requests advertisements; searching, advertisements are searched according to the user information and the site information; and acquiring advertisements, an advertisement to be released is selected from the advertisements according to the degree of correlation between the advertisement and the user and the advertisement accuracy dynamic value. According to the invention, the advertisement is selected according to the advertisement accuracy dynamic value and the degree of correlation between the advertisement and the user, the advertisement can be more accurately released to the user, so that the effect of the advertisement released by an advertiser is maximized.

Embodiments of the invention provide an advertisement delivery method and device. A specific implementation manner of the method comprises the following steps: responding to a received video access request, and obtaining video attribute information of a video to be accessed, wherein the video attribute information at least comprises a video keyword of the video to be accessed; sending an advertisement acquisition request to an advertisement system, wherein the advertisement acquisition request comprises a video ID and the video attribute information of the video to be accessed; receiving an advertisement to be played returned by the advertisement system, wherein the advertisement to be played is an advertisement matched with the video to be accessed and determined by the advertisement system in preset selectable advertisements based on various video keywords in the video attribute information; and sending the advertisement matched with the video to be accessed to a play page of the video to be accessed based on the video ID for play. In the implementation manner, the advertisements matched with various videos are selected and delivered to achieve directional delivery of the advertisements, and thus the advertisement delivery effect can be improved.

An apparatus and method that give users the opportunity to identify which ad content is interesting and report information about these interested users to advertisers. The apparatus delivers digital visual advertising on the user's mobile device as part of an App's function. When the advertising message window appears, the user can dismiss the advertising message by touching the ad with a finger and swiping it left or right, depending on whether the user finds the ad content interesting or not. If interested, the user swipes the ad message to the right, and if not interested, swiping to the left; both action dismisses the ad and the user can resume activity prior to the ad message. The apparatus records the user's interest when the ad is swiped to the right and communicates this interest to the advertiser for future retargeted ads of similar content to the user.

The invention discloses a double-screen interactive advertisement player which is provided with a commercial advertisement screen and an interactive touch screen and comprises a player body, the commercial advertisement screen, the interactive touch screen, a somatic machine, a high-definition camera, a printer and an IC / ID (internet commerce / identification) token card. The commercial advertisement screen and the interactive touch screen are independently separated from each other and are arranged in the middle of the player body, the commercial advertisement screen is arranged on the left side of the interactive touch screen, the somatic machine is arranged above the interactive touch screen, and the high-definition camera, the printer and the IC / ID token card are sequentially arranged between the interactive touch screen and the somatic machine from the left to the right. The double-screen interactive advertisement player has the advantages that the advertisement player which is of a double-screen structure has multiple functions instead of a single function, so that a large quantity of valuable information can be acquired by audiences; the problem of deficiency of entertainment interaction of the traditional advertisement player can be solved, the entertainment interaction of the double-screen interactive advertisement player is improved, large quantities of persons can participate in the double-screen interactive advertisement player, and accordingly the quantity of the advertisement audiences can be increased; the audiences can actively watch advertisements instead of passively receiving the advertisements, and accordingly an advertisement effect can be improved.

The invention belongs to the technical field of Internet, especially relates to an advertisement release system and an advertisement release method. According to the technical scheme provided by the invention, a VideoBag feature-based accurate advertisement release system comprises the following modules: a user data acquisition module (1), a video program identification capability calculation and sorting module (2), a VideoBag packaging module (3), a weight calculation module (4), a user feature list generation module (5), a user gender classification model training module (6), a user age group classification model training module (7), a user gender and age group prediction module (8) and an advertisement release module (9), wherein the advertisement release module (9) releases an advertisement to the users with proper gender and age group tags according to a target group of the advertisement. The system accurately classifies the target audiences according to gender and age by directly using the watching behaviors of the users, so that the accuracy that the advertisement reaches the target audiences is improved to a greater degree, and the advertising effect is improved effectively..

The invention discloses a method used for advertising on line, which comprises that: after a client end obtains a command of current playing progress and is triggered, a video program playing currently is stopped, buffering time needed currently is judged and a command of playing advertisement is sent to a server; after the server receives the command, advertisement that is suitable for being played in the buffering time is judged and carried in a display notice to be sent to the client end; after the client end receives the display notice, the advertisement from the server is played in the buffering time. The invention further discloses a system for advertising on line and a client end at the same time. The invention enhances advertising effect on the premise of not influencing user experience.