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A method, system and client end of network advertisement issuance

A network advertising and client-side technology, applied in two-way working systems, data processing applications, marketing, etc., can solve the problems of reducing the effect of advertising and damaging the interests of users, and achieve the effect of enhancing the effect

Active Publication Date: 2008-07-09
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, most users are tired of this kind of advertisement, and even cause users to switch programs because they want to avoid advertisements
In this way, it not only damages the interests of users, but also reduces the effectiveness of advertising

Method used

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  • A method, system and client end of network advertisement issuance
  • A method, system and client end of network advertisement issuance

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Embodiment Construction

[0022] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings and examples.

[0023] Different from the prior art, the embodiment of the present invention is mainly to stop the currently playing video program after the client obtains the command to obtain the current playing progress, and judge the buffering time currently needed, and send the command to the server to play the advertisement ; After receiving the command, the server determines an advertisement suitable for playing within the buffer time, and sends the advertisement to the client in a display notification; the client receives the display After the notification, the advertisement from the server is played within the buffer time, which can enhance the effect of advertisement placement without affecting user experience.

[0024] The above-mentioned command triggering ...

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Abstract

The invention discloses a method used for advertising on line, which comprises that: after a client end obtains a command of current playing progress and is triggered, a video program playing currently is stopped, buffering time needed currently is judged and a command of playing advertisement is sent to a server; after the server receives the command, advertisement that is suitable for being played in the buffering time is judged and carried in a display notice to be sent to the client end; after the client end receives the display notice, the advertisement from the server is played in the buffering time. The invention further discloses a system for advertising on line and a client end at the same time. The invention enhances advertising effect on the premise of not influencing user experience.

Description

technical field [0001] The invention relates to network video technology, in particular to a method, system and client for network advertisement placement. Background technique [0002] A video-on-demand system is a streaming media system that enables users to watch video programs on the Internet. It is widely used in the field of Internet video. Compared with the live broadcast system, the video-on-demand system has a higher degree of user participation; moreover, users can drag and pause video programs at will according to their own preferences. [0003] At present, it has become a trend to use the video-on-demand system for online advertisement delivery. Compared with traditional advertising, online advertising is a way of using the Internet to advertise. In general, the use of video-on-demand systems for online advertising can basically be divided into the following two ways: [0004] The first method: play the ad before the video program is played. This method is d...

Claims

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Application Information

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IPC IPC(8): H04N7/173G06Q30/00G06Q30/02H04N21/2668H04N21/472
Inventor 王福臣
Owner TENCENT TECH (SHENZHEN) CO LTD
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