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On-line advertisement dynamic throwing system and method

An online advertising and delivery method technology, applied in the field of computer networks, can solve the problems of blind advertising and reliance on manual operation, and achieve the effects of maximizing advertising effects, minimizing expenditures, and avoiding invalid exposure

Inactive Publication Date: 2007-10-24
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to provide a new online advertisement dynamic delivery system and method for the defects of the above-mentioned existing instant messaging tools, such as blind delivery of advertisements and manual operation.

Method used

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  • On-line advertisement dynamic throwing system and method
  • On-line advertisement dynamic throwing system and method

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Embodiment Construction

[0027] As shown in FIG. 1 , the online advertisement dynamic delivery system of the present invention includes a server 12 and multiple clients 11 respectively connected to a network 13 . In this embodiment, the network 13 may be the Internet, a local area network or any other type of communication network. Advertisement information is stored in the server 12 . The client 11 includes a tool for browsing advertisement information in the server 12, accesses the server 12 through the network 13, and displays the advertisement information in the server 12 in graphics, text, audio or video.

[0028] Each client 11 (or user) has a unique network identifier to distinguish it from other clients and facilitate identification by the server 12 . In this embodiment, the client 11 is an instant messaging tool client, and correspondingly, the network identifier of the client 11 is a user account of the instant messaging tool. The user logs in the client terminal of the instant messaging t...

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Abstract

The invention discloses an online advertisement dynamic publish system, comprising a server and an client connected via network, wherein the server comprises a storage module for storing advertisement information, the advertisement information is pushed to the client to be played via the server, the client comprises an unique network mark, the server comprises an analyze module for calculating the operation of special user on the advertisement and refreshing an user operation file, an advertisement classifying module for classifying the advertisement information in the storage module, and a push module for pushing special advertisement information to the special client according to the user operation file. The invention discloses a relative online advertisement dynamic publish method. The invention analyzes the operation of the client on pushed advertisement, to automatically select the user with high accepted degree to publish advertisement, to improve advertisement effect.

Description

technical field [0001] The invention relates to the field of computer networks, and more specifically, to a system and method for dynamically placing online advertisements. Background technique [0002] Internet instant messaging tool (Instant Messenger, IM) realizes instant communication on the Internet through point-to-point technology, and even interaction among multiple users. It has become a communication tool used by most Internet users, and it is not only used in leisure and entertainment , and has been widely used in the work. The instant messaging tool provides each user with a network identification (namely, an account number), thereby distinguishing it from other users. In instant messaging tools, more and more services have been provided, including online advertisements and the like. [0003] The online advertisement in the existing instant messaging tool generally sets a fixed area on the user interface of the instant messaging tool client, and plays the adver...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
Inventor 李劭
Owner TENCENT TECH (SHENZHEN) CO LTD
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