The invention discloses an advertisement putting management method for paying a user, which comprises the following steps of: setting one side for putting advertisements as a service party, setting one side for watching the advertisements as a user party, performing
identity recognition after the user party logs in, and displaying advertisement information put by the service party in an advertisement area in a rolling manner after the user party passes the recognition; according to the advertisement playing time, paying corresponding fees to the user side; and meanwhile, irregularly generatingan interaction area in the advertisement area, and enabling the user party to obtain corresponding additional fees through the interaction area. The invention further discloses an advertisement putting
management system for paying the user. The advertisement putting
management system comprises an advertisement storage module, an information collection module, an
identity recognition module, an area display module, a cost supply module and an area generation module. According to the invention, through direct
butt joint between the service party and the user party,
payment is carried out to theuser party, the user is promoted to consume products, a benign circulation
system is formed, the pertinence and the
return ratio of advertisement putting are improved, and meanwhile, the intention ofthe user to watch advertisements is greatly improved.