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Interactive product launching system and method

An interactive and product technology, applied in the field of Internet applications, can solve problems such as inaccurate data acquisition, low return rate, and single function, and achieve the effects of accurate data, improved pertinence, and increased carrier capacity

Pending Publication Date: 2016-07-06
曾友国
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0012] Aiming at a series of problems such as inaccurate data acquisition, high cost, single function, long cycle, and low rate of return caused by the disconnection between the content of the current advertisement delivery and the video carrier, the present invention provides an interactive product delivery system and its method

Method used

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  • Interactive product launching system and method
  • Interactive product launching system and method

Examples

Experimental program
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Embodiment Construction

[0043] In the existing commercial video advertisement playback technology, the advertisement implanted in the video playback process cannot form a close combination with the video content itself, and the advertisement itself is not integrated into it as an element of the video playback style. In addition, the subjective wishes of users were not fully considered in the design and display of advertisements. In the case of involuntary users, large-scale pop-up advertisements will automatically jump to third-party websites from the original playback interface, and in most cases users cannot avoid When this happens, there is no benign interaction between the advertisement content and the user before, and the user is disgusted or even resistant to the advertisement content, which seriously affects the transformation of the in-video advertisement effect into the user's browsing experience.

[0044] The interactive product delivery system and method involved in this embodiment solves t...

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Abstract

The invention belongs to the technical field of an internet application, and discloses an interactive product launching system and method. The system comprises a video server, an advertisement server, an interactive video editor and an interactive video player which are connected through a network. The video server receives a video invoking request of the interactive video player and transmits a video capable of being played by the interactive video player to the interactive video player. The advertisement server receives an advertisement invoking request of the interactive video player and transmits advertisement capable of being played by the interactive video player to the interactive video player. The interactive video editor is used for editing and designing advertisement contents and integrating the advertisement contents in the vide play contents, thus forming a new video integrated with the advertisement contents. The interactive video player is used for playing the new video edited and designed by the interactive video editor, thus realizing interaction of a user and the advertisement contents. According to the system and the method, the video and the advertisement are integrated seamlessly; and the user experience is improved.

Description

technical field [0001] The invention belongs to the technical field of Internet applications, and in particular relates to an interactive product delivery system and a method thereof. Background technique [0002] With the continuous popularization of network multimedia on web and mobile terminals, browsing video content has become the largest sector of current network services in terms of service time and traffic ratio, and has become an important part of people's work, study, entertainment and life. Therefore, inserting advertisements in videos has also become a common and important form of advertisement delivery, but the current form and content of advertisements are not effective in combining with video playback. [0003] When an advertisement is inserted into a video according to the prior art, product display and video playback cannot be performed at the same time, and the original video playback is forced to pause or be covered by other pages. Such a situation is usu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/431H04N21/466H04N21/478H04N21/81H04N21/835
CPCH04N21/2668H04N21/4316H04N21/4318H04N21/4668H04N21/47815H04N21/812H04N21/835
Inventor 曾友国
Owner 曾友国
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