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Advertisement loading method, device and system

A processing method and advertising technology, which is applied in the field of data processing, can solve the problems of too long advertisements, unable to bring benefits to video/image producers, and no longer watching, etc.

Pending Publication Date: 2018-04-03
BEIJING BAOFENG TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In related technologies, when inserting advertisements into videos or images, the advertisements are usually played before the program video / image, that is, a section of advertisement is played separately, and then the main video / image can only be entered after the advertisement is played, or the program video / image is shot. , directly implant the ad, but no matter which method is used, it is not satisfactory. The first method often causes the user to stop watching the video / image directly after the ad is too long, while the second method will cause It can only bring benefits to the film side but not to the video / image producer

Method used

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  • Advertisement loading method, device and system
  • Advertisement loading method, device and system

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specific Embodiment

[0227] The advertisement loading processing framework of the embodiment of the present invention can be as follows Figure 9 shown, while in Figure 9 The functions of each module are as follows:

[0228] Storm source video server 902 (namely MediaServer): used to provide video resources for the player.

[0229] Ad resource server 903 (i.e. ADServer): used to provide the player with an ad resource that matches the video source, the resolution of the ad image must be the same as that of the feature film, and the time stamp of the ad image needs to be the same as that of the feature film superimposed thereon.

[0230]Storm player 901 (i.e. BaofengPlayer): used for negotiating with MediaServer to obtain program resources according to the program selected by the user, and negotiating with ADServer to obtain advertising resources corresponding to the program, so as to present rich and colorful programs for the user while also completing the display of advertisements.

[0231] Adv...

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Abstract

The invention discloses an advertisement loading method, device and system. The method includes the steps: acquiring multimedia data of an advertisement to be inserted; judging whether advertisementsmatched with the multimedia data are present or not; acquiring the advertisements matched with the multimedia data if the advertisements matched with the multimedia data are present; stacking images of the matched advertisements and the multimedia data at preset positions of the multimedia data, and acquiring the multimedia data with the inserted advertisements. The multimedia data comprise videosor images. By the method, the device and the system, the advertisements can be reasonably inserted in proper image scenes, so that users and playing of the advertisements are not affected as far as possible, and profits can be brought for advertisers and multimedia data producers.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to an advertisement loading processing method, device and system. Background technique [0002] At present, with the increasing development of communication technology and the increasing abundance of video and image resources, online video / image has become an indispensable part of users' life and entertainment. Whether it is on the mobile or PC end, the market size of online video is increasing year by year. As of December 2016, the number of online video users in China reached 545 million, an increase of 40.64 million or 8.1% compared with the end of 2015, and the utilization rate of online video users was 74.5%, an increase of 1.3 percentage points compared with the end of 2015. Among them, the scale of mobile video users is close to 500 million, an increase of 94.79 million or 23.4% compared with the end of 2015; the utilization rate of mobile online video is 71.9...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/434H04N21/44H04N21/81H04N21/8547
CPCH04N21/2668H04N21/4345H04N21/44016H04N21/812H04N21/8547
Inventor 仝志杰
Owner BEIJING BAOFENG TECH
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