The invention provides an anti-counterfeiting marketing
system and method. The
system comprises a
radio frequency packaging material, an intelligent device and an anti-counterfeiting marketing terminal. The
radio frequency packaging material comprises a
radio frequency tag and a pull wire, the intelligent device comprises a radio frequency scanning module, a man-
machine interface module, a
function application module and a first communication module, and the anti-counterfeiting marketing terminal comprises a second communication module, an anti-counterfeiting
authentication module and an
electronic marketing module; the radio frequency packaging material is attached to a commodity or a commodity packaging box and cannot be attached to the commodity again after being separated from the commodity, and the radio frequency tag comprises a
chip, a first antenna and a second antenna. The
chip detects and records the antenna state of the second antenna; after the stay wire is pulled up, the second antenna is disconnected; before the stay wire is pulled up, the second antenna is connected well. The anti-counterfeiting
authentication module performs anti-counterfeiting
authentication on theto-be-authenticated information to obtain an authentication result, and the
electronic marketing module sends the corresponding
electronic marketing information according to the antenna state of thesecond antenna. By applying the embodiment of the invention, the security, reliability and marketing effect of the anti-counterfeiting marketing are improved.