Electronic marketing management system and management method

Abstract

The invention relates to an electronic marketing management system. The electronic marketing management system comprises an electronic marketing system client, a data processing center and an electronic marketing system management center, wherein the data processing center is connected with the electronic marketing system client and the electronic marketing system management center through data respectively. The invention also relates to a method for performing marketing management by using the electronic marketing management system. By adopting the electronic marketing management system and the method, the electronic marketing system can form a human-computer interaction platform to provide more directional product information for customers; simultaneously, the collation, storage and uploading of various data of a terminal using shop can be realized; the data processing center is connected with the electronic marketing system management center to ensure that a manager can release information in time through the electronic marketing system management center, thereby realizing the real-time updating of information on the electronic marketing system client; besides, the system can also realize other management functions including staff attendance recording, training, examination and the like.

Description

technical field [0001] The invention relates to the field of marketing management equipment, in particular to the field of electronic marketing management equipment, specifically an electronic marketing management system and method. Background technique [0002] In the traditional product sales process, merchants sell products mainly through salespersons. Due to the inconsistent professional quality of salespersons, many product information cannot be accurately and effectively expressed to target customers. Therefore, a sales assistant terminal that can automatically introduce products has been developed. The current sales auxiliary terminal generally only has the product introduction function, and its disadvantages are: 1. The sales auxiliary terminal does not have a human-computer interaction interface, and cannot provide more intuitive product promotion information to specific consumers under specific circumstances; 2. Sales The auxiliary terminal only has the auxiliary s...

AI Technical Summary

Problems solved by technology

[0002] In the traditional product sales process, merchants sell products mainly through salespersons. Due to the inconsistent professional quality of salespersons, many product information cannot be accurately and effectively expressed to target customers. Therefore, a sales assistant terminal that can automatically introduce products has been developed.

The current sales auxiliary terminal generally only has the product introduction function, and its disadvantages are: 1. The sales auxiliary terminal does not have a human-computer interaction interface, and cannot provide more intuitive product promotion information to specific consumers under specific circumstances; 2. Sales The auxiliary terminal only has the auxiliary sales function, and cannot integrate other information of the point of sale, such as employee information, product information, etc., and the application range is narrow; 3. The content of the independent sales auxiliary terminal cannot be updated in real time, and the application method is cumbersome

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