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Internet-based brand management and marketing communication network

An Internet and brand technology, applied in marketing, data processing applications, commerce, etc., can solve the problems of brand misunderstanding, poor communication, weakening, etc., and achieve the effect of preventing brand erosion

Inactive Publication Date: 2008-02-13
IPF
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0036] (1) Brands are often misinterpreted or downplayed online because online trading partners often control or manage representations of brand image and information;
[0037] (2) Online communication between trading partners and brand owners is often poor;
[0038] (3) technology to facilitate communication and collaboration between trading partners and brand owners is limited and expensive; and

Method used

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  • Internet-based brand management and marketing communication network
  • Internet-based brand management and marketing communication network
  • Internet-based brand management and marketing communication network

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Embodiment Construction

[0145] The best mode for carrying out the invention will be described with reference to the drawings, in which like elements and structures are denoted by like reference numerals.

[0146] In general, the detailed description presented below discloses a detailed description of a specific embodiment of the enterprise-scale brand management and marketing communication network of the present invention, which supports multiple types of server-side driven branding in accordance with the principles of the present invention. Creation, construction, configuration, installation and programming of modular virtual kiosks. In general, this embodiment uses many of the inventive principles disclosed in the Applicant's International Patent Application No. WO98 / 19259, published May 7, 1998, and International Application No. WO01 / 37540 A2, published May 25, 2001 , both of which are incorporated by reference as though fully set forth herein.

[0147] The present invention's Internet-based br...

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Abstract

Internet-based Enterprise-Level Brand Management And Marketing Communication Network based on an innovative brand command, control and communication architecture (BC3), which gives brand owners complete command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, with the efficiency and automation of supply-chain management solutions. The Network supports the deployment, installation and remote programming of brand-building server-side driven Multi-Mode Virtual Kiosks on the World Wide Web (WWW), and provide brand managers, their agents and online trading partners the power to build stronger online brands, drive sales and eliminate existing friction in the retail chain through a collaborative carrier-class, industrial-strength e-marketing communication network.

Description

technical field [0001] The present invention generally relates to a novel Internet-based method and system for consumer nurturing and marketing of branded products and services in electronic physical and retail environments. Background technique [0002] Today, thousands of manufacturers and retailers in regional and global markets spend enormous amounts of time, money and energy every day marketing, branding, advertising and selling their products and services to consumers. Before the establishment of the World Wide Web based on Hypertext Markup Language (HTML) and Hypertext Transmission Protocol (HTTP) invented by Tim Berners-Lee et al. , traditional marketing and advertising methods and systems utilize print, radio and television based communication media to disseminate information to consumers. [0003] Since the development of the WWW and its authorized message file formats and communication protocols, a number of Internet-based advertising systems and networks have be...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
Inventor 托马斯·J·佩尔科夫斯基瓦伊伯哈瓦·穆赫哈尔凯瑟琳·沃哈尔弗尔南多·JR·乌略亚斯科特·劳伦斯凯瑟琳·肯尼迪
Owner IPF
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