A business model / process is described for conducting
business transactions over
the Internet, allowing buyers to reduce the price of the selected product / service based on the buyer's performance during a collateral activity. Sellers offer the product / service within a specified price range, and buyers accept the offer, in exchange for the opportunity to close the transaction at the lowest price offered by achieving a high
score or performance rating during the collateral activity. The ultimate price is within the agreed upon range, but is determined based upon the buyer's performance and scaled to the performance at the collateral activity. The price may change throughout performance of the collateral activity, and the available price at any given time may be displayed or otherwise made available to the buyer. The price change may be continuous, at intervals, in response to certain events, etc. The activity may be a
video game,
electronic board game, sports bet, card game, or any other activity, and may be performed against the seller, a pre-programmed
software opponent, a computer opponent, another buyer competing for the same or a different product, a player participating as a player only and not as a buyer, or anyone or anything else. The seller will receive
payment for listing products for sell, and as the products attracts buyers to participate in PDAs and compete for lower prices, revenues will be generated from the time spent by the buyers during the PDAs, the time can turn into advertisement revenues for the host of the
web site, and the revenue can be shared accordingly with the sellers.