Provided is a PWM switching regulator control circuit, which is small in the ripple voltage without a drop of the output voltage which, is attributable to a load at the time of a soft start. A PWM switching regulator control circuit is provided, in which an offset voltage that is lower than a reference voltage is inputted to an error amplifier at the time of a soft start, to thereby prevent an off-time from occurring in the PWM comparator output, prevent the output voltage that is attributable to the load from dropping, and make the ripple voltage small.