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A data center cooling system includes a data center having electronic equipment that is supported in multiple racks; a cooling fluid source; multiple cooling units in the data center, where each cooling unit is configured to cool air warmed by a sub-set of the electronic equipment in the data center; multiple control valves, including a control valve associated with a particular cooling unit of the cooling units; and a controller arranged to modulate the control valve associated with a particular cooling unit, to open or close the control valve to substantially maintain an approach temperature set point of the particular cooling unit.

A GPS enabled Emergency Messaging System (GEMS) includes: Emergency Response Centers (ERC's) for defining emergency broadcast messages directed to specified geographic areas; a GPS Control Segment (CS) facility that receives messages generated by the ERC's and coordinates uplink and downlink communications with orbiting GPS satellites; a GPS Space Segment (SS) that includes the multiple orbiting GPS satellites and that receives emergency messages from the CS facility and broadcasts transmissions containing both GPS navigational information and an emergency broadcast message; and GEMS-enabled user equipment that is capable of receiving and processing broadcast emergency messages. The system permits emergency messaging data to be superimposed on the existing GPS signal structure and delivered to users with GPS receivers capable of receiving the superimposed messaging data.

Systems and methods are provided for encouraging product referrals, including providing rewards in response to accepting a purchase transaction request for the referred product, executing a purchase transaction related to the request, and receiving referring consumer identification data. Referring consumer identification may be transmitted to the first electronic device after an account is created. A product data request relating to a referred product may be received from a first electronic device associated with a referring consumer, and the product data may be transmitted to the first electronic device. A purchase transaction request for the referred product and the referring consumer identification may be received from a second electronic device associated with a referred consumer. A reward may be provided to the referring consumer in response to executing the purchase transaction, and may be based on the purchase transaction request. A purchase reward for the referred product may also be provided.