The invention discloses a personal cleaning and care appliance. The appliance comprises a driver transducer, a drive coil, the drive coil core, drive bracket. Transducer includes a drive shaft, a transducer elastic fixing member disposed about the longitudinal axis of the drive shaft in the left and right sides of the permanent magnet, a permanent magnet fixedly connected permanent magnet bracket, transducer actuator arms and transducers elastic member. Independently of the permanent magnet, the permanent magnet pole side, the other side of the permanent magnet having a magnetic polarity opposite to the example of the permanent magnet facing the driving coil in a direction of the magnetic pole N or S polarity in the direction toward the drive coil electrode of the angle between the direction of the magnetic field lines inside the permanent magnet and the driving coil core longitudinal axis is greater than 45 degrees and less than 135 degrees, the permanent magnet relative to the transducer to move the elastic member fixing member. When the drive frequency of the coil by an alternating current, the direction of movement of the permanent magnet and the driving coil core approximately parallel to the longitudinal axis, the angle between the two is greater than 170 degrees and less than 190 degrees. The appliance has simple structure, low cost, easy assembly, smooth rotation, low noise, low damping and secure.