The invention belongs to the technical field of Internet, especially relates to an advertisement release
system and an advertisement release method. According to the technical scheme provided by the invention, a VideoBag feature-based accurate advertisement release
system comprises the following modules: a user
data acquisition module (1), a video program identification capability calculation and sorting module (2), a VideoBag packaging module (3), a weight calculation module (4), a user feature
list generation module (5), a user gender classification model training module (6), a user age group classification model training module (7), a user gender and age group prediction module (8) and an advertisement release module (9), wherein the advertisement release module (9) releases an advertisement to the users with proper gender and age group tags according to a target group of the advertisement. The
system accurately classifies the target audiences according to gender and age by directly using the watching behaviors of the users, so that the accuracy that the advertisement reaches the target audiences is improved to a greater degree, and the advertising effect is improved effectively..