The invention relates to a method and arrangement for placing end shields on the ends of paper, pulp, or board reels (1) in connection with packing. The arrangement comprises at least one first conveyor (1) for transporting the reels (3) in a direction parallel to their axes and at least one station (4) for placing at least one inner end shield on the end of a reel (5). Next to the first conveyor (1) there are elements (8, 9) for placing an inner end shield and after the station there are elements (1) for changing the direction of the axis of the reel (5), relative to the first direction of travel, after the placing of the inner end shields, and elements for placing at least one outer end shield on the end of the reel. Further, the arrangement comprises elements (11) for making the direction of travel of the reel to deviate from the first direction of travel prior to the placing of the outer end shield, and end-shield collection stations, which are located within the operating area of one element placing the end shields, so that this element can transfer both inner and outer end shields for placing.