Method and apparatus for pre-forming insulated conductors for motor rotors and stators for use in a next process in forming motor rotors and stators. In accordance with the full exemplary process, insulated rectangular cross-section wire is received from a spool, straightened, stripped over a predetermined length, fed to a bender, cut to length and then bent into the desired hairpin shape and placed on a feeder for the next process. The method and apparatus may be fully automatic, including automatically adjusting itself as required to make hairpin shaped conductors of different lengths, each length having its free ends stripped over a desired length. The method and apparatus for bending, as well as other methods and apparatus disclosed, may be used alone or in other combinations.