The invention provides a third-party intelligent
trademark identifier anti-counterfeit
authentication cloud
service system. The
system comprises an intelligent
station, an RFID
label data
encryption device, an RFID
label data upload device, a user terminal APP, a
cloud server and a
system management platform. Enterprise login of the
system management platform is carried out, an enterprise, commodity, RFID electronic
label ID and bar codes are established on the platform, the commodity information, the bar codes and the RFID electronic label ID are bound and are stored in an area of the
cloud server corresponding to the ID, login of a terminal user to the user terminal APP is carried out, through the NFC function of a
handset, the label information is decrypted and read,
detailed data of products and a manufacturer is acquired, and authenticity is visually identified. The system is advantaged in that anti-counterfeit
encryption is carried out based on the RFID intelligent label, authenticity identification of commodity can be accomplished by the user through utilizing the NFC function of the
handset, product traceablility is realized, and the
user information can be managed by the enterprise brand user through the management platform.