The invention discloses a method for customizing and exporting data in a service management system, which comprises the following steps that: in a first stage, a, a client transmits a complete class name to a server; b, the server performs dynamic loading and acquires an attribute information list in a reflection mode; c, annotation and extension information are obtained through the field list; d,a user interaction interface is generated; in the second stage, a, a user selects on the interactive interface; b, the server carries out SQL splicing; and c, the inquired result is exported. Compared with the prior art, the method has the advantages that the export function module is extracted and decoupled from the specific service system, and the functions of user-visualized and understandablefield selection, user-defined query condition and sorting mode are achieved. According to the method, a large amount of repeated workloads are saved, the working efficiency is improved, the development cost is reduced, the user perception and satisfaction are improved, and the query requirements of users in various aspects are more flexibly met.