An image displaying apparatus, for improving
motion blur, in particular, on an image displaying apparatus of hold-type, such as, a
liquid crystal display element, etc., comprising: sub-frame producing portions (5, 6) for producing a first sub-frame, a second sub-frame being lower in the
gradation than the first sub-frame, from an image of one (1) frame of an
image signal inputted; a
histogram detection portion (2) for detecting brightness
histogram of the
image signal; an image determination portion (3) for determining on whether the
image signal inputted is a high-
gradation image or not, from that brightness
histogram; and a level compensation portion (4) for lowering a
gradation level of that image
signal inputted. And, according to the present invention, lowering the gradation of the high-gradation image keeps the difference in brightness between the first and the second sub-frames, and thereby increasing an effect of improving the
motion blur.