The invention discloses a target data sequencing method and a target data sequencing device. The method comprises the following steps of acquiring seven attribution values of target data; calculating a sequence value of the target data according to the seven attribution values; and judging whether the sequence value conforms to a preset condition or not, and submitting the target data to a sequencing
system to be sequenced if the sequence value conforms to the preset condition, wherein the seven attribution values are sequentially key word click rate of the target data, a matching mode
indicator value of a key word in a searching engine, whether a
wildcard character is contained in the target data or not, classification number of a website
uniform resource locator (URL) of the target data, matching degree of a title of the target data and the key word, matching degree of description of the target data and the key word, and a scale
indicator value of a unit in which the key word is located. By utilizing the method and the device, the efficiency for submitting the target data to the sequencing
system can be increased, so that the sequencing efficiency of the sequencing
system for the target data can be increased.