Target data sequencing method and target data sequencing device

Abstract

The invention discloses a target data sequencing method and a target data sequencing device. The method comprises the following steps of acquiring seven attribution values of target data; calculating a sequence value of the target data according to the seven attribution values; and judging whether the sequence value conforms to a preset condition or not, and submitting the target data to a sequencing system to be sequenced if the sequence value conforms to the preset condition, wherein the seven attribution values are sequentially key word click rate of the target data, a matching mode indicator value of a key word in a searching engine, whether a wildcard character is contained in the target data or not, classification number of a website uniform resource locator (URL) of the target data, matching degree of a title of the target data and the key word, matching degree of description of the target data and the key word, and a scale indicator value of a unit in which the key word is located. By utilizing the method and the device, the efficiency for submitting the target data to the sequencing system can be increased, so that the sequencing efficiency of the sequencing system for the target data can be increased.

Description

technical field [0001] The present invention relates to the field of data sorting, and more specifically, to a method and device for sorting target data. Background technique [0002] In real life, it is often necessary to sort some data. A common example is paid search advertising. Its main mode of operation is as follows: First, advertisers determine one or more keywords with commercial value, and then obtain the right to rank first in relevant search results through the bidding ranking platform of search engines, so as to attract relevant consumers to click Go to the target website. In China, the most important paid advertising platform is Baidu (www.baidu.com). Taking Baidu as an example, its PPC platform is determined by integrating the advertiser's highest bid for the keywords in the advertisement and the quality of the keywords in the advertisement. When the bids are the same, the ads with high keyword quality are ranked higher and will be given priority. [0003...

AI Technical Summary

Problems solved by technology

This will reduce the accuracy of the evaluation of the quality of advertising keywords

[0006] Second, the final judgment of this method mainly relies on the actual online AB test, but this requires obtaining real customer click data as the basis for judgment, which means investing a considerable amount of advertising costs; and obtaining reliable and stable online The test results mean that each round of testing usually needs to accumulate about 1 week of data before making an accurate judgment, which takes up a lot of time

[0007] Based on the above-mentioned quality degree prediction method, the efficiency of users when deciding to submit advertisement ideas to search engines is low, which makes the ranking efficiency of search engines low

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