The invention provides a sound-based method and apparatus for generating an AR content and a storage medium. The method comprises: step 11, acquiring real-time
voice data in a current AR environment;S131, determining whether the real-time
voice data include a speaker; and if so, converting a speech content of the speaker in the real-time
voice data into a text and extracting key
semantic information; S132, extracting an artificial non-speaking sound or natural sound in the real-time voice data; S133, locating sound source locations of the speaker and the artificial non-speaking voice or natural sound; S15, carrying out
scene matching based on the key
semantic information and artificial non-speaking voice or natural sound; and S17, generating an AR content according to the key
semantic information, the sound source locations, the scene or a real scene image in the AR environment and displaying the AR content. With the method provided by the invention, the AR content can be dynamicallygenerated based on the input voice and the AR intelligent display of the
auditory information can be realized; and thus the convenient and intelligent services and experience can be provided for users.