Provided is an online award advertisement
system and method capable of forcing users to evaluate, including a
user information acquisition link, an advertisement putting link, an advertisement display link, an
interactive testing link, a reward link and other technical links, and being characterized by further including a user evaluation link which is arranged after the advertisement display link and before the
interactive testing link, and displays a corresponding user evaluation page after each advertisement display is completed, the page includes at least three evaluation options, users have to click one of the options to access the next link, and the user who don't participate the user evaluation cannot get the reward. The online award advertisement
system and method provided guarantees the complete corresponding relation of the advertisement and the user evaluation, can completely monitor the users' good feeling about the advertisement, and provide the effective help for the automatic optimization of advertisement putting and the artificial optimization of advertisement copy materials, thereby improving the advertising effect monitoring level of online award advertising, advertising putting
automation level, and advertising copy material optimization capability.