276 results about "Copywriting" patented technology

According to one aspect of the present invention a method and apparatus are described for improving advertising conversions on the Internet. An analysis engine is provided that analyzes raw advertising metrics in order to identify improvements. A treemap based visualization engine allows the user to visualize a tree in two dimensional space. In one embodiment, an action engine includes rapid one-box recommendation that allows the user to take an action to improve an advertising campaign. According to another aspect, a system and method for managing a plurality of advertising networks is also provided. A typical embodiment of the management system integrates the analysis engine, visualization engine, and action engine in order to optimize a user / manager's time and effort in organizing, improving, and managing advertising campaigns across a plurality of advertising networks. The presentation and organization (rendered by the visualization engine) of visual displays of advertising information (compiled by analysis engine) effectively reduces the workload in managing the plurality of advertising networks, additionally, recommendations can be based on advertising information (supplied by the action engine). In one example, visual cues in the form of color designations, bring the user's attention to advertising nodes on which actions are estimated to have the significant impact. The definition of what a significant impact is may be established by default or in other embodiments can be configurable by each particular user or manager. Once the user's attention is brought to a particular advertising node, actions and alerts can be recommended to improve an individual advertising campaign, ad group, keyword, ad copy, and / or ad. In one embodiment, by providing an interface to access to other networks with their own advertising campaigns a plurality of networks can be managed.

A computerized publication management system and method of use are provided for managing the marketing communications development process for healthcare and other highly regulated entities. The method involves receiving a number of inputs that define a desired marketing communication via a graphical user interface of the publication management system. Based on an analysis of the inputs, the publication management system may determine a number of tasks to be completed over the course of a marketing communications project and assign each of the tasks to appropriate personnel and / or service groups within the entity. The tasks may include, for example, obtaining appropriate approvals, copywriting, editing and proofing, print vender selection and management, and so on. Using the tasks and their assignments, the system may determine a workflow path and timeline for the project and track and manage the completion of the project as it progresses through the workflow path. The system may also automate certain processes associated with the development of marketing communications. For instance, the system may generate or select model documents and may implement an automated process for customizing versions and / or individual instances of any given marketing communication.

The invention discloses a method for selecting a bidding advertisement keyword during the release of a search engine bidding advertisement, which comprises the steps of: determining an advertiser, a released search engine, and a plurality of bidding advertisement keywords to be selected; calculating the performance price index PI on the determined search engine, the relative index BI relative to the determined advertiser, the competition index RI relative to the determined search engine, and the correlation degree DI relative to a selected document of each bidding advertisement keyword; calculating a characteristic value of each bidding advertisement keyword according to the calculated PI, BI, RI and DI of each bidding advertisement keyword; and comparing the calculated characteristic values of the bidding advertisement keywords, and selecting the bidding advertisement keyword with the maximum characteristic value as the bidding advertisement keyword selected when the search engine bidding advertisement is released. The method ensures that the advertiser can select a bidding advertisement keyword which is more suitable for the advertiser when the search engine bidding advertisement is released.

The invention discloses a method and a device for generating copywriting, and relates to the technical field of computers. A specific embodiment of the method comprises: receiving commodity information, emphasis keywords, and the number of verses input by a user; according to the commodity information, obtaining a category of a commodity, to obtain attribute keywords of the commodity in the category; according to the number of verses, selecting N attribute keywords having high relevance with the emphasis keywords; based on the N attribute keywords, obtaining a corresponding poetry, so as to generate a copywriting of the commodity. The method can solve problems that efficiency of existing commodity poetry copywriting generation is low, requirements cannot be satisfied, and existing commodity poetry copywriting cannot be used for different scenes and different artistic conceptions.

A method and system that allows advertisers to bid for favorable placement of their ads relative to other advertisers, over a given time period and at a fixed cost. The provider of said system solicits ads from advertisers via an electronic interface. The advertisers provide ad copy, indicate how much they are willing to spend (ad price) for a given time period and then submit this information to the provider's servers. The ads appear, sorted by ad price, when potential customers submit search engine queries against a database of information which includes, but is not necessarily limited to, the ad copy submitted by the advertisers. Unlike pay-per-click or other pay-per-[action] systems, this invention is immune to click fraud and other types of end user fraud including automated fraud.

The invention provides a multi-language data file generation method and system. The method comprises the following steps of receiving official documents, document identifiers are distributed to the official documents, and the document identifiers and the official documents are correspondingly stored; document translations of different languages corresponding to the official documents are received, and the document identifiers and the document translations of different languages are stored correspondingly; according to preset multi-language data file templates, the document identifiers and the document translations of different languages are correlated, and multi-language data files are generated. According to the method and system, in the file generation process, developers do not need to perform the repeated copy and paste work, and just need to use the preset templates to be correlated to the received official documents and the document translations to generate files automatically, so that work of the developers is simplified, and labor and time can be saved.

The invention relates to the technical field of computers, in particular to a software internationalization processing method, device and system, and aims to improve the problem that software internationalization processing is difficult to maintain in the prior art. By taking translation data of prompt copywritings corresponding to all items as multiple translation items and storing the translation data into a translation management server, the translation management server or a translation proxy server can return a translation request sent in allusion to a client and return the translation data to the client, so that the aim of translating the prompt copywritings in the items running in the client into a required language in real time is fulfilled, and the software internationalization processing is effectively optimized. Furthermore, according to the software internationalization processing method, the translation data of the prompt copywritings involved in the items are separated from codes; when the translation data of the prompt copywritings need to be updated, software packages do not need to be processed, so that a developer can maintain the software packages conveniently.

The invention discloses a generation of copywriting, a displaying method of webpage copywriting, a device and a website server. An xml writing method and a properties writing method of a single file or simple multiple files utilized are improved, wherein the xml writing method and the properties writing method are utilized by the copywriting in the prior art. A copywriting file is modified to be in a form of a copywriting directory tree, and a key in the copywriting file is actually composed of directories of different levels in the copywriting directory tree, identification in text files and keys in the text files. Thus, the key in each text file in the copywriting directory tree can be shortened as much as possible, volume of the text files is greatly reduced, and workload of writing, modifying and maintaining the text files is reduced. In addition, dynamic loading of copywriting contents on international webpages with different language versions can be convenient by utilizing a structure of the directory tree of the kind. Loading speed is improved, finding and use of the copywriting are convenient, and convenience and efficiency in using the copywriting are improved.

The invention provides an updating method, device and system for application programs with various language versions and relates to the technical field of computers, aiming at improving the updating efficiency of the application programs with the various language versions. The method comprises the following steps: determining and displaying language content markers of language copywriting needingto be updated of the application programs with the various language versions, so as to carry out blank filling type updating on the language copywriting according to the language content markers; packaging and generating updated language files according to the updated language copywriting; when receiving a language file issuing instruction, issuing the updated language files to cloud according tothe issuing instruction so as to update the application programs according to the updated language files. The updating method, device and system for the application programs with the various languageversions, provided by the invention, are applicable to the updating of the application programs with the various language versions.

The embodiment of the invention provides a copywriting information recommendation method and device. The copywriting information recommendation method comprises the steps: acquiring commodity information and marketing scene parameters; Determining at least one piece of copywriting information from a copywriting information base based on the commodity information and the marketing scene parameters;And sending the at least one piece of copywriting information to a user, so that the user determines the required target copywriting information based on the at least one piece of copywriting information. According to the embodiment of the invention, the marketing copywriting can be obtained only by inputting the commodity information of the commodity and the marketing scene parameters corresponding to the commodity into the copywriting training model, so that the operation of a merchant for writing the copywriting is reduced. And the copywriting training model is obtained by machine learningtraining based on a large number of copywriting samples, so that more professional marketing copywriting can be generated.

The embodiment of the invention provides a method and device for determining copywriting of an emoji package and electronic equipment. The method comprises the steps of obtaining a to-be-matched copywriting picture; determining feature information for indicating a category object in the to-be-matched document picture, wherein the indication category object comprises an object representing the content contained in the to-be-matched document picture; calculating the similarity between the feature information of the indicated category object in the to-be-matched document picture and the feature information of the indicated category object in each template expression package; selecting target feature information, wherein the target feature information is the feature information with the highest similarity with the feature information of the indication category object in the to-be-matched document picture; and acquiring characters in the template expression package corresponding to the target feature information, and taking the characters as the copywriting of the to-be-matched copywriting picture. Through the method and device for determining copywriting of an emoji package and the electronic equipment provided by the embodiment of the invention, the efficiency of determining the copywriting corresponding to the emoji package can be improved.

This is the invention of the system and method for on-line advertisement involving easy, friendly and non-professional social commerce games such as 'Rock-Scissors-Paper', 'Ladder Game' or Dice Game' by which users get interested in, in promotion of participation, and granted incentives according to the performance in the game. In other words, this invention is about favoring both users and advertisers by way of incentivizing participation and offering cost-efficient, methodical and 'targeted' means of on-line, real-time advertisement and service thereof. In establishment thereof, this invention is to establish, in offering the on-line advertisement system and service thereof, an Advertisement Registry, Social Advertisement Server (1) comprising Game Program Operator, Data Collator and Standings Manager, Advertiser's Server and User Server administering users being the subject of advertisement. In addition, this invention is to further establish a sequence of advertiser registration, advertisement acceptance, participation inducement, game play application, game execution, advertisement exposure and incentive grant.

The invention discloses an intelligent marketing cloud service platform based on AI and big data. The intelligent marketing cloud service platform is used for solving the problems that an existing marketing platform is insufficient in service planning novelty and not high in enterprise pertinence. The cloud service platform comprises an enterprise login module, a cloud platform, a marketing generation module, a marketing release module, a document retrieval module, a document comparison module, a planner module, a voice recognition module, a problem retrieval module, a problem distribution module, a data acquisition module and a service analysis module. According to the invention, marketing demand data of an enterprise owner is published through the marketing publishing module and is provided for a planner to check; a planner makes a marketing copywriting through a computer terminal or a mobile phone terminal; the copywriting retrieval module is used for retrieving and duplicating marketing copywriting sent by a planner to obtain a repeated value, so that the novelty of the marketing copywriting is ensured; and meanwhile, a plurality of documents are sorted and sent, so that the document with the highest quality can be preferentially sent to an enterprise owner.

The invention provides a classification model establishing method, a copywriting pushing method and a server, and the method comprises the steps: obtaining a plurality of purchase behavior data and aplurality of reading behavior data; extracting users with purchase behaviors and reading behaviors from the purchase behavior data and the reading behavior data to serve as training samples; and through the positive sample, obtaining a classification model through training, wherein the classification model is used for determining whether a reading copywriting needs to be pushed to a target user ornot according to the behavior data of the user. By means of the mode, the technical problems that an existing copywriting pushing effect is poor, and accuracy is low are solved, and the technical effect of accurately and efficiently pushing copywriting is achieved.

The invention discloses a video intelligent production terminal, comprising: a processor and a storage device, wherein an instruction is loaded and executed by the processor: obtaining a template selected by a user; obtaining a material and a copywriting and a dubbing soundtrack selected by the user; actively adjusting the material, the copywriting and the dubbing soundtrack according to a user operation or in the case that the user is not satisfied with a preview video; generating a video of the adjusted material, the copywriting and the dubbing soundtrack or the material, the copywriting andthe dubbing soundtrack of the video adjusted by the background in the case that the user is not satisfied with the preview video according to the template; outputting the generated video to the userfor preview; judging whether the user is satisfied with the preview video; in the case that the user is not satisfied with the preview video, confirming whether the user actively adjust the material,the copywriting and the dubbing soundtrack or the background modifies the video; modifying the video by the background; and providing a high definition version of the video for the user in the case that the user is satisfied with the preview video.

The invention discloses an advertisement copywriting processing method, device and equipment and a computer readable storage medium. The advertisement copywriting processing method comprises the stepsthat a source style advertisement copywriting is obtained; On the basis of a plurality of preset transformation models of different styles, performing style transformation on the source style advertisement copywriting to generate corresponding standby advertisement copywriting of different styles; And a preset click rate pre-estimation model is adopted to perform sorting display on the generatedstandby advertisement copywriting of various different styles. The click rate of the created advertisement copywriting is improved.

The embodiment of the invention provides an advertisement creativity classification method and system. The method comprises the steps of acquiring creativity copywriting and creativity pictures of to-be-classified advertisement creativity; carrying out feature extraction on the creative copywriting by adopting a convolutional neural network, and determining corresponding text features; carrying out feature extraction on the creative picture by adopting the convolutional neural network, and determining corresponding picture features; splicing and combining the text features and the picture features together to obtain advanced features; and determining the industry category of the to-be-classified advertisement creativity according to the advanced features. The method performs multi-mode document modeling based on the creative copywriting and the creative picture; the creative copywriting and the creative picture are taken as references; a convolutional neural network is adopted to perform feature extraction to obtain text features and picture features, it is determined that the text features and the picture features are spliced and combined together to obtain advanced features, thenclassification is performed according to the advanced features, the industry category of the to-be-classified advertisement creativity can be obtained, and the classification accuracy is improved.

The invention discloses an information flow media advertisement creative recommendation method and device, and the method comprises the steps: constructing bottom storage, and storing advertisement putting data in a database corresponding to the bottom storage; and acquiring the copywriting data, the material data, the creative effect data and the user group data from the database; performing datapreprocessing on the copywriting data, the material data, the creative effect data and the user crowd data; performing data mining and feature engineering on the preprocessed copywriting data, material data, creative effect data and user population data to obtain a user vector, a creative vector and an One-Hot vector; and inputting the user vector, the creativity vector and the One-Hot vector into a Wide & Deep model, and outputting the probability y of creativity recommendation to the corresponding user crowd by the Wide & Deep model, y belonging to [0, 1]; and performing effect evaluation according to the probability of creatively recommending to the corresponding user crowd. According to the information flow media advertisement creative recommendation method and device, the click rateof a user during creativity watching can be increased.

The invention provides a copywriting generation method and system, computer equipment and a storage medium. The method comprises the steps of obtaining a copywriting first draft obtained by filling acopywriting template with key information; identifying entities of a long document knowledge graph in the first document of the document through an entity sequence model, calling the knowledge graph where the entities are located from the long document knowledge graph, and integrating information of the knowledge graph where the entities are located into a natural language to obtain extended statements; and adding the extended statement into the first manuscript of the copywriting to generate a target copywriting. According to the method, the entities in the first manuscript of the copywritingare identified through the entity sequence model; integrating the information of the knowledge graph where the entity is located into an extended statement; the extended statement is added to the first manuscript of the copywriting, the extended target copywriting is generated, the extension direction of the extended statement is limited according to the long copywriting knowledge graph in the specified field, meanwhile, the breadth of the long copywriting knowledge graph is large, multiple extension directions are provided, and the efficiency of long copywriting creation is improved.

The embodiment of the invention discloses a picture generation method and device, an electronic device and a storage medium. The method comprises the steps of obtaining a to-be-edited picture and the copywriting information, wherein the copywriting information comprises a copywriting to be added; carrying out saliency detection on the to-be-edited picture to obtain the characteristic values of all pixel points, and forming a saliency map corresponding to the to-be-edited picture; according to the feature values in the saliency map and the coverage area of the to-be-added copywriting in the saliency map, determining a target area where the to-be-added copywriting is added in the to-be-edited picture; and adding the to-be-added copywriting to the target area to generate a to-be-displayed picture. According to the embodiment of the invention, by introducing the saliency map corresponding to the to-be-edited picture, and combining the coverage area of the to-be-added character in the saliency map, the automatic determination of the target area when the copywriting is added in the to-be-edited picture is realized, and the copywriting addition in the determined target area is realized, the efficiency of copywriting typesetting in the picture is improved, and the generation time of the displayed picture is shortened.

The invention relates to a comment information publishing method and device, a client, a server, a system and a medium. The method comprises the steps of receiving a comment publishing instruction ofthe user account, responding to the comment publishing instruction, obtaining target comment information corresponding to the comment publishing instruction from a comment database, and publishing theobtained target comment information in a comment interface of a user account, so that the user can publish the comment information without manually inputting a comment copywriting, and the publishingefficiency of the comment information is improved.

The invention relates to a comment information display method and device, a client, a server, a system and a storage medium. First, comment style information is acquired, responding to the received comment instruction; obtaining corresponding target comment information from a comment information base, according to the scheme, the target comment information acquired from the comment information base can be displayed on the basis of the comment style information, so that a user can publish the comment information without manually inputting the comment copywriting, and the publishing efficiency of the comment information is improved.

The invention discloses an attention mechanism-based copywriting input recognition and classification method for judicial scenes in the technical field of copywriting input recognition and classification. The attention mechanism-based copywriting input recognition and classification method comprises the following specific steps: first, obtaining a text dataset, and constructing a semantic extension matrix; performing feature selection on the preprocessed text, and forming a feature space of the text data set; importing data in the embedded matrix into an attention mechanism weight model of anattention mechanism module, a double-layer LSTM neural network layer and a CNN module; splicing and fusing the data of different dimensions; importing the processed data into a Softmax classifier to carry out normalization processing; using global long-term dependence to pay attention to local semantic features, so as to remove redundant or irrelevant features, and improve the text classificationefficiency; and fusing the extracted features, so that extract deep semantic features in the text corpus are extracted in a rich and careful mode, and then the judicial short text feature recognitioncapacity of the model is improved, and the judicial copywriting text recognition and classification efficiency is improved.

The invention discloses a music copywriting generation method based on a word shift distance combined with a word vector. The method comprises the following steps: firstly, crawling a lyric text and acomment text of a song from a music software website; Performing word segmentation processing on the lyric text and the comment text; Then further using vectorization representation on the words obtained in the word segmentation to obtain vector distribution representation of the words; Calculating word shift distances between the lyric text vectors in the songs and all the comment text vectors,and obtaining a word shift distance sequence of the song comment texts; Setting a boundary value threshold value N of the word shift distance, and sorting the song comment texts with the word shift distance smaller than the boundary value threshold value N according to the word shift distance to serve as screened comment texts; And finally, performing duplicate removal processing on the alternative comment text, deleting sentences which do not conform to the natural grammar rule, and adding attribute information of songs as song music copywriting recommended to the user. The generated music copywriting is small in length, and the efficiency of selecting songs by people is improved.

The invention discloses a method and device for tagging elements of an advertisement creative work. The method comprises the following steps: S1, acquiring each advertisement element of the advertisement creative work, each advertisement element being each unit to form the advertisement creative work; S2, configuring corresponding physical attribute tags for each advertisement element or a combination of a plurality of advertisement elements; and S3, receiving the settings of humanistic attribute tags, commercial attribute tags and audience emotion tags of the advertisement creative work. The technical scheme provided by the invention can provide a more comprehensive and subdivided creativity tag technique, which can specifically tag each advertisement element of the advertisement creative work independently, such as the Logo, model, product, copywriting, button, background and the like. By tagging different advertisement elements, the advertisement creative work can be effectively divided into more specific contents; and the method and device for tagging elements of the advertisement creative work has great significance to big data analysis of advertisement creative works.

The embodiment of the invention discloses a recommendation copywriting generation method and device, electronic equipment and a readable storage medium. The recommendation copywriting generation method comprises the steps of obtaining a recommendation object for a target user according to dialogue interaction data of the target user; obtaining map entity information corresponding to the recommendation object according to a commodity knowledge map; according to interaction semantic information corresponding to the dialogue interaction data and the map entity information, obtaining a user demandvector of the target user and an entity vector of the recommendation object through a coding module based on a multi-head attention mechanism; and according to the user demand vector and the entity vector, obtaining a recommendation copywriting of the recommendation object through a decoding module based on a multi-head attention mechanism. The technical problems that existing recommendation copywriting is insufficient in flexibility and individuation and is difficult to meet the real-time requirements of users are solved. The beneficial effect of improving the matching degree of the recommendation copywriting and the real-time demand of the user is achieved.

The invention relates to a comment information display method and device, a client, a server, a system and a storage medium. The method comprises the steps of firstly determining a comment copywritinglabel of a user account; responding to a comment issuing instruction from the user account; acquiring the target comment information corresponding to the comment copywriting label from the comment database, and publishing the acquired target comment information in the comment interface of the user account, so that a user can publish the comment information without manually inputting the comment copywriting, and the publishing efficiency of the comment information is improved.

The invention relates to a message display method and device, a readable medium and electronic equipment, and the method comprises the steps: receiving a to-be-displayed message sent by a server, theto-be-displayed message comprising a keyword corresponding to the to-be-displayed message; determining a client language used by the client; obtaining a message copywriting corresponding to the keyword from a message language package corresponding to the client language; and displaying the to-be-displayed message according to the message copywriting. Through the above technical scheme, the above technical scheme is adopted, a language package cached from a server in advance by a client is utilized; therefore, the client can complete the function of displaying the real-time message sent by theserver according to the language used by the client. The server does not need to know which language the client sets to use, so that the use experience of the user can be greatly improved, the burdenof the server does not need to be increased, the problem of write amplification in the message sending process is avoided, the pressure of storage resources is reduced, and the problem of network delay is greatly relieved.

The invention relates to a copywriting generation method and device, electronic equipment and a storage medium. According to the method, the copywriting corresponding to the product is directly obtained according to the product attributes based on the deep neural network model, manual writing is not needed, a user can obtain the copywriting only by inputting the product attribute information, theoperation copywriting meeting the product characteristics can be obtained, a large amount of labor cost is saved, the copywriting generation efficiency is improved, and the copywriting quality is alsoimproved. Besides, deep learning is carried out on the historical copywriting; an implicit topic structure and a relationship between each material and a topic from the copywriting is found; thus, subsequent automatic generation of the copywriting is performed based on the material library obtained through learning, the theme structure corresponding to the product attribute input by the user canbe determined more accurately, and the material is accurately selected for each theme, so that the quality of automatic generation of the copywriting is improved, and the copywriting is enabled to better meet the requirements of the user.