Copywriting information recommendation method and device

Abstract

The embodiment of the invention provides a copywriting information recommendation method and device. The copywriting information recommendation method comprises the steps: acquiring commodity information and marketing scene parameters; Determining at least one piece of copywriting information from a copywriting information base based on the commodity information and the marketing scene parameters;And sending the at least one piece of copywriting information to a user, so that the user determines the required target copywriting information based on the at least one piece of copywriting information. According to the embodiment of the invention, the marketing copywriting can be obtained only by inputting the commodity information of the commodity and the marketing scene parameters corresponding to the commodity into the copywriting training model, so that the operation of a merchant for writing the copywriting is reduced. And the copywriting training model is obtained by machine learningtraining based on a large number of copywriting samples, so that more professional marketing copywriting can be generated.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to a method for recommending text information, a device for recommending text information, a method for generating text information, and a device for generating text information. Background technique [0002] With the development of e-commerce, private domain operation has become an important marketing method. Merchants can create stores on private domain operating platforms (such as Caiyuanbao), and dynamically publish products and marketing documents. Buyers can pay attention to the ways of each store, and get the products and marketing copy displayed by the store. [0003] In this marketing method, marketing copywriting is crucial to the activity of the private domain operation platform and the improvement of the effect of the merchant's self-operation. [0004] However, at present, the writing of marketing copywriting by merchants is not standardized enou...

AI Technical Summary

Problems solved by technology

[0004] However, at present, the writing of marketing copywriting by merchants is not standardized enough, and the marketing capabilities of merchants are weak, which leads to unsatisfactory daily activities and conversions in the entire market

Moreover, the update frequency of merchants is low, and there are too few dynamic marketing copywriting, which cannot form a good self-operating atmosphere

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