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Method for selecting bidding advertisement keyword during release of search engine bidding advertisement

A bidding advertisement and search engine technology, applied in the field of choosing bidding advertisement keywords, can solve the problems of high price, unsatisfactory relevance, fierce competition of bidding advertisement keywords, etc.

Inactive Publication Date: 2010-01-13
精实万维软件(北京)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] At present, this new form of advertising is becoming more and more popular among small and medium-sized customers. While enjoying the benefits brought by this new form of advertising, advertisers are facing the following problems, that is, some bidding advertising keywords are highly competitive , the price is high, and some bidding keywords are relatively cheap, but the relevance may not be satisfactory

Method used

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  • Method for selecting bidding advertisement keyword during release of search engine bidding advertisement
  • Method for selecting bidding advertisement keyword during release of search engine bidding advertisement
  • Method for selecting bidding advertisement keyword during release of search engine bidding advertisement

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Embodiment Construction

[0026] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with specific embodiments and with reference to the accompanying drawings.

[0027] The present invention is realized by calculating the characteristic value KR (keyword rank) of each candidate bidding advertisement keyword, and using the characteristic value KR of the bidding advertisement keyword to measure which bidding advertisement keyword is more suitable for a specific advertiser user.

[0028] The eigenvalue KR of the bidding advertisement keyword needs to fully consider the following factors:

[0029] 1): The search volume, competition situation, and competitive price of bidding advertising keywords on specific search engines;

[0030] 2): Relevance between bidding advertisement keywords and advertisers;

[0031] 3): The correlation between the keywords of the bidding advertisement and t...

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Abstract

The invention discloses a method for selecting a bidding advertisement keyword during the release of a search engine bidding advertisement, which comprises the steps of: determining an advertiser, a released search engine, and a plurality of bidding advertisement keywords to be selected; calculating the performance price index PI on the determined search engine, the relative index BI relative to the determined advertiser, the competition index RI relative to the determined search engine, and the correlation degree DI relative to a selected document of each bidding advertisement keyword; calculating a characteristic value of each bidding advertisement keyword according to the calculated PI, BI, RI and DI of each bidding advertisement keyword; and comparing the calculated characteristic values of the bidding advertisement keywords, and selecting the bidding advertisement keyword with the maximum characteristic value as the bidding advertisement keyword selected when the search engine bidding advertisement is released. The method ensures that the advertiser can select a bidding advertisement keyword which is more suitable for the advertiser when the search engine bidding advertisement is released.

Description

technical field [0001] The invention relates to the technical field of Internet search engine bidding advertisements, in particular to a method for selecting bidding advertisement keywords when placing search engine bidding advertisements. Search engine bidding advertisement is currently the main profit model of search engine suppliers. It appears on the search engine search result page and is a form of advertisement that charges advertisers based on the number of clicks by users. Background technique [0002] With the popularization of the Internet, more and more users choose to use various search engines to achieve their goals when searching for information on the Internet. It is against this background that bidding advertisements based on keywords emerge. [0003] The search engine bidding advertisement is related to the keyword searched by the user. When the user searches for a specific keyword, the search engine bidding advertisement will appear on the result page. to ...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00
Inventor 郑峰周全
Owner 精实万维软件(北京)有限公司
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