A method and
system for dynamically configuring all or part of a casino floor to a theme targeted at a predetermined
population of patrons. The configuration of the gaming machines may be controlled from a central
system in accordance with a predetermined theme or alternatively the patrons may activate their favorite theme interactively at the gaming
machine. The predetermined theme may be selected according to patron characteristics including, for example, nationality, ethnic origin, gender, racial identity, geographic origin, favorite hobby, political association, sexual orientation, preferred sport, musical idol or genre, age and / or faith of the patrons of the plurality of gaming machines. A hierarchical menu of authorized games may be dynamically generated from the patron characteristics and presented to the patron according to the patron's characteristics and associated theme is determined such that the patron is likely to quickly find his favorite game. The gaming
system may include video cameras and microphones, at locations monitoring a group of gaming machines or fitted on each gaming machines, and recognition
software for recognizing patrons' characteristics such as age group, clothing style, hair color, isolated person or a party of persons, language spoken, and ethnic origin in order to dynamically adapt the gaming machines' theme accordingly. Alternatively, contact-less player tracking cards supply characteristics as the patrons move around the casino premises.