Copy generation method and device, electronic equipment and storage medium

Abstract

The invention relates to a copywriting generation method and device, electronic equipment and a storage medium. According to the method, the copywriting corresponding to the product is directly obtained according to the product attributes based on the deep neural network model, manual writing is not needed, a user can obtain the copywriting only by inputting the product attribute information, theoperation copywriting meeting the product characteristics can be obtained, a large amount of labor cost is saved, the copywriting generation efficiency is improved, and the copywriting quality is alsoimproved. Besides, deep learning is carried out on the historical copywriting; an implicit topic structure and a relationship between each material and a topic from the copywriting is found; thus, subsequent automatic generation of the copywriting is performed based on the material library obtained through learning, the theme structure corresponding to the product attribute input by the user canbe determined more accurately, and the material is accurately selected for each theme, so that the quality of automatic generation of the copywriting is improved, and the copywriting is enabled to better meet the requirements of the user.

Description

technical field [0001] The present application relates to the field of data processing, and in particular to a copy generation method, device, electronic equipment and storage medium. Background technique [0002] "Copywriting", that is, advertising copywriting or operational copywriting, is composed of titles, subtitles, advertisement texts, and advertising slogans, and also includes the selection and matching of advertising images, etc. [0003] At present, copywriting needs to be written by specialized copywriters. When large-scale promotional activities, business planning proposals, feasibility analysis reports and other high-demand projects are required, a large number of people need to spend a lot of time writing, and the copywriting production efficiency is low. . Contents of the invention [0004] In order to solve the above technical problem or at least partly solve the above technical problem, the embodiments of the present application provide a copy generation ...

AI Technical Summary

Problems solved by technology

[0003] At present, copywriting needs to be written by specialized copywriters. When large-scale promotional activities, business planning proposals, feasibility analysis reports and other high-demand projects are required, a large number of people need to spend a lot of time writing, and the copywriting production efficiency is low.

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