111results about How to "Reduce advertising costs" patented technology

The embodiment of the invention provides an advertising strategy selection method and apparatus. The method comprises the following steps: obtaining an advertisement playing request sent by a client, wherein the advertisement playing request contains configuration information; and selecting an advertising strategy matched with the configuration information from a plurality of preset advertising strategies according to the configuration information, and storing the advertising strategy in a preset set. Therefore, when advertising is carried out, precise control can be realized according to the configuration information, precise advertising can be carried out on target people within a relatively smaller range instead of carrying out large-range and fixed time advertising, thereby reducing the advertising cost and improving the advertising effect.

There is disclosed a system of providing technical guidance and instruction by utilizing two zoom lens equipped auto focus CCD cameras placed directly in front of the instructor's left and right pupils and communication networks, such as internet. More specifically, a business system is disclosed which distributes technical guidance and instruction on medical surgeries and other highly precision oriented technical work performed in person, and / or an education guidance system which a specific client performs a medical surgery or other highly precise and technical work. In addition, the business system will have the capability of settling tuition / instruction fees which arise from providing the technical guidance and instructions, recruiting potential students, and settlement of payments to the instructors.

The invention provides a user behavior data-based advertisement putting method, a system, a medium and a server, which are applied to a communication network comprising a plurality of terminals and aserver in communication connection with the plurality of terminals. The terminals are used for collecting user behavior data, associating the user behavior data with an identification code of the terminal to form associated information, and sending the associated information to the server. The advertisement putting method comprises the following steps: receiving the associated information; analyzing user behavior data in the associated information, and extracting a plurality of dimensionally matched commercial targets related to advertisement putting from the user behavior data; and accordingto one of the plurality of dimension matching commercial targets or the combination of the plurality of dimension matching commercial targets, searching for a directional advertisement matched with the dimension matching commercial target or the combination of the plurality of dimension matching commercial targets, and pushing the directional advertisement to the terminal. According to the invention, the target crowd can be accurately oriented. The advertisement putting effect and the advertisement conversion rate are improved. The advertisement click rate is improved, and the advertisement putting cost is reduced.

Some embodiments of the invention provide an ADX-based advertisement landing page dynamic generation method, comprising: receiving an advertisement request sent by a client, the advertisement request carrying a target advertisement identifier; obtaining advertisement material data corresponding to the target advertisement identifier; generating a target material identifier corresponding to the advertisement material data; according to a target template address of a preset landing page template and the target material identifier, generating a target advertisement address and issuing the target advertisement address to the client; receiving an access request which is sent by a client and carries the target advertisement address; according to the received target advertisement address, obtaining the landing page template and the advertisement material data; and loading the advertisement material data through the landing page template to generate a target landing page. Part of embodiments of the invention can be used for the ADX server to automatically generate the advertisement landing page.

The invention provides a method for on-site direct and on-demand broadcasting video based on WeChat public numbers. A video service provider applies for a WeChat public number and arranges a streaming media server and a web server, wherein the streaming media server stores video sources, the web server accesses video play address of the streaming media server and stores WeChat client access interfaces and video playing interfaces, and the WeChat public number accesses the web server. A user accesses the WeChat public number and the web server of the video service provider, and selects desirable video, and the web server obtains the video playing address of the video to be played from the streaming media server, and returns the video playing address and the video playing interface obtained back to the WeChat client for playing. Video can be watched at anytime and anywhere without installing a video client, the developing cost and maintenance cost of the video service provider are lowered, and the user experience is improved.

Embodiments of the invention provide an advertisement release method and apparatus, and relate to the technical field of advertisements. A commodity association database stores corresponding relationships among different commodity information. The method comprises the steps of receiving to-be-printed information fed back by a printing terminal; performing retrieval in the commodity association database to obtain related commodity information corresponding to target commodity information in the to-be-printed information; according to the related commodity information, generating a commodity recommendation list; and sending the commodity recommendation list to the corresponding printing terminal, thereby enabling the printing terminal to add the commodity recommendation list to the to-be-printed information and perform printing for release. A consumer selecting the target commodity information can receive a promotion advertisement of the associated commodity information corresponding to the target commodity information on tag printing paper, so that the accurate advertisement can be released in a consumption process of the consumer, the consumption potential of the consumer is stimulated, the advertisement effect is improved, and the advertisement cost is reduced.

The invention discloses a targeted package advertising method, which relates to packages such as a packing box, a packing case and the like and is an advertising method for advertising in a package and in an advertising form with crowd target. The method of the invention can make full use of advertising media to advertise with target so as to reduce ineffective advertisements, greatly reduce the advertising investment and improve the advertising effect.