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Advertisement data processing method and device and readable storage medium

A processing method and advertising data technology, applied in the communication field, can solve problems such as high advertising cost, insufficient transparency of advertising process, and low advertising efficiency

Pending Publication Date: 2020-06-02
SHANGHAI TRANSSION CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The invention provides an advertisement data processing method, which can perform unified management on advertisement placement, and solve the technical problems of low advertisement placement efficiency, insufficient transparency of advertisement placement process, and high advertisement placement cost in the prior art

Method used

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  • Advertisement data processing method and device and readable storage medium
  • Advertisement data processing method and device and readable storage medium
  • Advertisement data processing method and device and readable storage medium

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Embodiment Construction

[0041] In order to make the purpose, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described The embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0042] There are multiple objects involved in the entire advertising process, including one or more advertising parties (advertisers), advertising operators (advertising agencies) and advertising review parties, and how to manage them in a unified way so that Higher advertising delivery efficiency, transparent advertising delivery process, an...

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Abstract

The invention discloses an advertisement data processing method and device and a readable storage medium, and the method comprises the steps: receiving an advertisement plan uploaded by an advertisement putting party in an advertisement account, determining a target terminal based on the advertisement plan when an advertisement auditing party determines that the advertisement plan passes auditing,and putting an advertisement to the target terminal according to the advertisement plan. In the whole advertisement putting process, the advertisement putting party (advertiser) and the advertisementauditing party can be subjected to unified management based on the advertisement data processing method provided by the invention, so that the advertisement putting efficiency can be improved. In addition, an advertisement auditor needs to audit the advertisement plan in the advertisement putting process, so that the advertisement putting process is transparent. Meanwhile, the advertisement putting efficiency becomes high, the advertisement putting process becomes transparent, and the whole advertisement putting cost can be reduced.

Description

technical field [0001] The present invention relates to the technical field of communications, and more specifically, to an advertisement data processing method, device and readable storage medium. Background technique [0002] Internet media has become an important channel for enterprises to place advertisements due to its wide audience and high communication efficiency. In the whole process of placing advertisements through Internet media, the participants are not only the advertisers (advertisers), but also the advertisement operators (advertising agencies). In some cases, there are also advertisement reviewers. It is to review the advertisements to prevent some errors in the advertisements, such as the incomplete display of the map of China, etc. When there are multiple objects in the entire process of advertising, that is, when there are multiple advertising publishers, advertising operators, and multiple advertising reviewers, the corresponding generated advertising d...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q10/10
CPCG06Q10/103G06Q30/0244
Inventor 高杰
Owner SHANGHAI TRANSSION CO LTD
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