Self-adaptive advertisement pushing method and system based on man-vehicle association

Abstract

The invention provides a self-adaptive advertisement pushing method based on man-vehicle association. The method comprises the following steps: S1. establishing a man-vehicle association database between vehicles and users and a user database; S2. collecting real-time communication data of a vehicle through an RFID reader arranged in a road network, finding out information of a user matched with the vehicle, and according to the user, searching specific information of the current user in the user database; and S3. according to the RFID reader arranged in the road network, predicting a traveling track of the vehicle of the current user, determining advertisement putting time, and putting advertisements within the advertisement putting time according to the specific information of the user,wherein the advertisement putting time includes a advertisement start time and an advertisement end time. Through the abovementioned method, advertisements can be pushed to the user in a targeted manner according to the travelling data of the vehicle and the vehicle user and the hobbies and interests of the vehicle user, thereby improving the acceptance rate of the user to the advertisements and advertising effects, and saving the advertising cost for a merchant and achieving higher earnings at the same cost.

Description

technical field [0001] The invention relates to an advertisement pushing method, in particular to an adaptive advertisement pushing method and system based on human-vehicle association. Background technique [0002] With the development of commerce, merchants pay more and more attention to the impact of advertisements on merchants' profits. Traditional advertisements are generally pushed through radio, television, bus stop signs, etc. Gradually, due to the rapid development of the road network and the automobile For the popularization of the road network, there are advertisements on the road network, including urban roads and expressways, etc., generally using a static method, that is, displaying static advertisements through display screens or billboards without affecting the driving of the driver. However, the existing advertisements The push method has the following disadvantages: the existing advertising method is poorly targeted, but it is a way of widely advertising, a...

AI Technical Summary

Problems solved by technology

[0002] With the development of commerce, merchants pay more and more attention to the impact of advertisements on merchants' profits. Traditional advertisements are generally pushed through radio, television, bus stop signs, etc. Gradually, due to the rapid development of the road network and the automobile For the popularization of the road network, there are advertisements on the road network, including urban roads and expressways, etc., generally using a static method, that is, displaying static advertisements through display screens or billboards without affecting the driving of the driver. However, the existing advertisements The push method has the following disadvantages: the existing advertising method is poorly targeted, but it is a way of widely advertising, and all-round advertisements are placed under the economic conditions that the merchants can bear. However, these advertisements are extremely low in importance. People will not pay attention to the content of the advertisement, so that the benefits of the merchants cannot meet their expectations, and it will also bring a serious economic burden to the merchants, that is, the advertising fees formed by placing advertisements on a large scale

Images