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Message pushing method and device

A technology of message push and waiting to be pushed, applied in the computer field, can solve problems such as inability to support regional push messages, and achieve the effect of improving message push efficiency, conversion rate and acceptance rate, and query efficiency

Inactive Publication Date: 2019-08-09
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Unable to support regional push messages according to the specified geographic location

Method used

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  • Message pushing method and device
  • Message pushing method and device

Examples

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Embodiment Construction

[0035] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0036] figure 1 is a schematic diagram of main steps of a method for pushing messages according to an embodiment of the present invention.

[0037] Such as figure 1 As shown, the message push method in the embodiment of the present invention mainly includes the following steps S101 to S103.

[0038] Step S101: According to the information reported by the client, establi...

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Abstract

The invention discloses a message pushing method and device, belonging to the technical field of computers. The specific embodiment of the method comprises the following steps: establishing a corresponding relationship between a client and specific areas according to report information of the client, each specific area having an area label; determining all clients corresponding to a specific areawith a pre-selected area label according to the corresponding relation to obtain a target client set; and pushing the message to be pushed to each client of the target client set. The messages can bepushed according to the scene needs and the specific area, the messages are pushed to the devices located in the specific area in real time in batches in a targeted mode, and the conversion rate and the utilization rate of the pushed messages are increased.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a message pushing method and device. Background technique [0002] In the mobile Internet era where message push prevails, various App (application program) operators are sending tens of thousands of marketing messages to users every day. When the operator pushes the message, it is basically broadcast by all staff, or pushes the corresponding message to different users according to the user's label, and rarely pushes based on the user's geographical location. [0003] The existing message push system can push a message to a mobile phone or other terminal. DeviceToken (device token) can be used to uniquely identify a terminal device, and AppID (application identification) can be used to uniquely identify an application. In this way, DeviceToken and AppID The combination can uniquely identify an App (application program) on a terminal. Both DeviceToken and AppID are gen...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/9537G06F16/2455
CPCG06F16/24552G06F16/9537G06F16/9535
Inventor 洪腾
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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