Advertisement information pushing method and device
A technology of advertising information and advertising, applied in the field of video processing, can solve the problems of inefficiency in receiving or accepting, pushing advertising information, and avoiding them, and achieve the effect of improving efficiency, high efficiency, and improving accuracy
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Embodiment 1
[0051] figure 1 It is a flowchart of a method for pushing advertisement information provided in Embodiment 1 of the present invention. The executive body of the method for pushing advertisement information in this embodiment is a device for pushing advertisement information. Such as figure 1 As shown, the method for pushing advertisement information of this embodiment may specifically include the following steps:
[0052] Step 100: Obtain picture content information from a video image;
[0053] The picture content information in this embodiment is that except for the background, all pictures with their own characteristics that can exist as a single entity in the video image, such as pictures of clothes, shoes, books, people, or any trademark.
[0054] Preferably, before obtaining the picture content information from the video image, the method further includes the step of receiving the input click instruction. Obtain the picture content information from the video image according to...
Embodiment 2
[0082] figure 2 It is a flowchart of a method for pushing advertisement information provided in Embodiment 2 of the present invention. The advertising information push method of this embodiment is described above figure 1 On the basis of the following optional embodiments, the technical solution of the present invention is further described in more detail. Such as figure 2 As shown, the method for pushing advertisement information of this embodiment may specifically include the following steps:
[0083] Step 200: Decode the video image, and obtain picture content information from the decoded image;
[0084] Step 201: Segment the video image according to color and texture to obtain A image blocks; then merge the divided image blocks based on the contrast between the foreground and the background to obtain N first content blocks;
[0085] Step 202: Segment the preset advertising product image according to color and texture to obtain B image blocks; then merge the segmented image blo...
Embodiment 3
[0095] image 3 It is a schematic structural diagram of a device for pushing advertisement information provided in Embodiment 3 of the present invention. Such as image 3 As shown, the device for pushing advertisement information in this embodiment may specifically include: an acquisition module 10, a calculation module 11, a judgment module 12, and a push module 13.
[0096] The obtaining module 10 is used to obtain picture content information from the video image; preferably, the obtaining module 10 is used to receive the input click instruction; and obtain the picture content information from the video image according to the received click instruction. The calculation module 11 is connected to the acquisition module 10. The calculation module 11 is used to calculate the degree of matching between the image content information acquired by the acquisition module 10 and the preset image content information of the advertisement product image; the judgment module 12 is connected to ...
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