A wireless paging system allows a business to automatically page customers via the customers' existing mobile phones or other wireless devices, using an existing cellular telecommunications network, and without the need to provide a separate local-area paging network. The paging system includes a local, Internet-connected computer deployed at the business and a notification and scheduling program running on the computer. The notification program is directly or indirectly interfaced with the cellular network's short messaging service or the like, through the Internet or otherwise. If a customer has to wait upon arrival for a product and / or service, the customer's mobile phone number is entered into the notification program. Upon receiving data indicating that the product and / or service has become available, e.g., as entered into the local computer by employees, the notification program generates appropriate commands and / or instructions for having a notification message sent to the customer's wireless device.